If your store’s blog is an important part of offering value to your customers, building a community, or driving traffic to the store, then you’ll want to make sure you’re choosing a theme with a great blog layout. Don’t ignore this part as you’re bound to be disappointed later on to find out that improvements to your theme and blog will be costly. Design flexibility and increased conversions start with knowing your needs and choosing the appropriate theme to meet those. Which theme you choose is the most important part of starting a project as it’s going to give you the features you want, sav ..read more

What is Liquid? Liquid is a templating language created by Shopify and it’s specifically designed to work with Shopify’s e-commerce platform (although it is used in other projects today). Liquid allows store owners to modify website content, and customize the appearance and functionality of their online store without having to write code. Liquid makes the backbone of any Shopify theme. Liquid is considered a templating language because it is primarily designed to create templates that can be used to generate dynamic content on web pages. A template is a pre-designed structure or layout that co ..read more

Table Of Contents What are Metafields? What are Metaobjects? How to create Metaobjects How to use metaobjects in your theme Benefits of Metaobjects Ideas for how to use Metaobjects Conclusion Shopify Editions Winter ‘23 revealed over 200 product updates on Shopify, one of which being Metaobjects. A year prior, Shopify released Metafields which was one of the most valuable updates to store merchants. What are Metafields? Metafields allow you to add custom data to products, variants, collections, customers, blogs, blog posts and more. By default, when viewing to the product editor, there a ..read more

Table Of Contents Why you need a links page How to Remove the Header and Footer of One Page How to Create a Links Page URL Redirect Earn $20 Why you need a links page Having a links page gives you one link to use in your social media profiles that showcases all your best offerings. Linking to the website homepage is fine, but it doesn’t allow you to direct traffic to special promotions, products or campaigns. With a links page, you can have several call to actions that are easy for customers to scan through without getting lost or distracted. There are a lot of third-party companies tha ..read more

Before we dive into potential red flags, I want to give you permission to say no. Whether you’re newer in your business, or have been established for a couple years – saying no to work can be scary. But I promise, weeding out the projects that are not a good fit for you, will only help you fill your calendar with projects you truly love and are passionate about.  Here are some red flags you can look out for when booking potential clients: 1. The client who’s worked with a handful of designers, but no one can, “capture their vision.” This usually means a few things: First, that the client ..read more

We know that Shopify has a learning curve and if you’re not ready to dip into the theme code yet, then it can sometimes feel limiting. If you do like to DIY and figure things out yourself but find that you spend hours trying to do one little thing on Shopify, then we highly recommend hiring a developer. They can be quite inexpensive and save you a lot of stress and hassle when you could be working on other things, like what you’re already great at! Table Of Contents Why work with a Developer Where to Find a Shopify Developer How to Create a Development Brief Get a Quote Why work with a D ..read more

Table Of Contents Essential Apps for Shopify 1. Product Review 2. Instagram Feed 3. Email Marketing 4. Geolocation More Shopify Apps Store Locator Store Backups Digital Downloads Product Bundles Cookie Notice Wholesale Chat Bot Upsell Wrapping Up Let’s talk about the best apps to have on Shopify. I often see people complaining that Shopify requires too many paid apps to work and I completely disagree. With most stores, I set up just few (usually free) apps and then add apps depending on the specific needs of the store. It’s often the case that the problem can be solved without an a ..read more

Table Of Contents E-Commerce Trends 2022 Changing Privacy Laws Opportunities for brands: Customer Acquisition and Loyalty Opportunities for brands: Future of Retail & Shipping E-Commerce Trends 2022 Changing Privacy Laws Changing privacy laws are limiting the ability for marketers to target potential customers the same way they used to. With privacy protections released with iOS 14.5 and Android planning similar changes shortly, marketers have been scrambling to achieve the same returns on their advertising as before. Additionally, there has been a decrease in advertisi ..read more

Table Of Contents Website Snooping Tools Design Tools Development Tools Project Tools Website Snooping Tools 1. Wappalyzer Wappalyzer will tell you what technologies have been used to build a website. I love to check if a website is on Shopify, WordPress, or custom built. It splits up the technology categories starting with CMS, Ecommerce, Analytics and Blog, and even includes Marketing (like if they’re using Klaviyo) and Affiliate Programs. This categorization makes it super easy to find the information you’re looking for. You can get a sneak peek into some of the apps a store is using ..read more

Table Of Contents New Shopify OS 2.0 Features Sections Everywhere Metafields Page, Product & Collection Templates Easy Layout Options App Blocks How to know if my theme is 1.0 or OS 2.0? Can I forget about Shopify OS 1.0? Do I need to choose a 2.0 theme? Should I update my Shopify theme to OS 2.0? This article is for anyone who is new to Shopify and confused when looking at the Shopify Theme store since only some themes are marked with an OS 2.0 badge. Or, if you’re looking at Luna Templates Shopify Sections and wondering, what’s the difference between 1.0 and 2.0 tested themes? N ..read more