Miguel Montalvo Twitter / GitHub Archetype Themes has re-architected and optimized the latest version of the Expanse Theme, resulting in faster page loads and higher-converting shopping experience. Shipping less JavaScript with Islands Architecture The Expanse Theme utilizes Islands Architecture, a revolutionary approach to component-based development that Astro has popularized. This approach helps to manage the loading of JavaScript for interactive page elements based on different loading conditions. Consequently, it reduces the amount of JavaScript that is downloaded, parsed, and executed ..read more

Are you looking to upgrade your Shopify theme but hesitant about losing all your customizations? You're not alone! Upgrading your theme can be a daunting task, but it's essential to ensure that your online store stays up-to-date and offers the best user experience. In this comprehensive Part 2 Shopify tutorial, we will guide you through all the necessary steps to upgrade your Shopify theme seamlessly using GitHub and Shopify GitHub integration. We will explain everything from managing theme versions in branches to merging your previous customizations to the latest version of your theme. By f ..read more

Are you looking for the perfect Shopify theme for your pet store website design? Look no further than Fetch - Archetype's latest premium Shopify theme that offers modern and playful design tailored for pet stores and businesses selling accessories, kids' toys, and health & beauty products. This theme is packed with 35+ conversion-boosting features and enables users to craft a custom-made website in no time, without coding knowledge or 3rd party apps.  Let's take a look at some of its features and how they can help you optimize your pet store website design. For a more detailed overvie ..read more

There’s never been a better time to get started as an entrepreneur. Thanks to the rise of the internet, and the increasing demand for online shopping, virtually anyone with the right idea (and passion) can launch a venture, and make a profit. If you’re wondering which market, you should be pursuing, the pet care landscape could be one of the most appealing options.  Not only do you get to build a business focused on making people and their furry friends happy, but business leaders can earn a serious profit in the pet landscape. In fact, the global pet care market was worth around $280 bil ..read more

The Black Friday craziness might be over, but the Holiday shopping season is in full swing, which means they are still many chances to end the year strong. Here are the steps to success in optimizing your Shopify store to generate higher conversion rates: make it as mobile friendly as possible, provide an unbeatable customer experience, and improve your presence in search engine results. Let's dive in. Prioritize mobile access and optimize website for store speed Today, it’s hard to underestimate the importance of mobile optimization. Mobile shopping has become the preferred shopping channel f ..read more

If you haven't already, it's time to get ready for Black Friday Cyber Monday (BFCM). While sales promotion is a must, maximizing revenue also requires refining your website's functionality and user experience.  That's why Archetype Themes is expanding your design toolkit with four new sections, including Countdown Timer, Image Hotspot, Image Comparison Slider, and Age Verifier Popup, allowing you to create highly sophisticated websites within Shopify theme editor while reducing the number of plugins and custom code required to achieve the same advanced appearances. So let’s get your Shopi ..read more

There comes a time when you’ll need to update your premium Shopify theme. That reason for updating could be one of many. Maybe there's a new feature in the latest version of your theme that you want to take advantage of, a bug that was introduced by a browser upgrade and needs to be fixed or maybe the app you’re trying to install is recommending that you update to the latest version of our theme.  Whatever the reason, updating your theme regularly is important par of your website maintenance. You work hard to keep your content, images and apps up-to-date — why wouldn’t you keep your ..read more

Helping your customers arrive at the perfect product that is in-stock and matches their needs—a UX case study Your product page is the most important page on your site and can make or break your customer’s online shopping experience. Amongst the most common frustration we’ve heard about from merchants, is the inability to accurately show customers what option selection combinations are available. To solve that problem, we recently made several improvements to our theme’s product pages, including a better product option selection experience that enables customers to make quicker, more informed ..read more

Welcome your customers into springtime shopping with our Spring 2022 theme releases. Discover our improved product pages, reimagined Popup section, as well as a new Text + Icons section with 20+ bundled icons, that work together to enhance your store’s purchasing experience. Let’s dive in and take a look at the improvements that are now included in all latest versions of Archetype themes. Join our newsletter Icons to draw attention to key selling points Iconography to support your text, improve readability and enrich your customer’s buying experience? We got you covered. Conversion ..read more