User Research with Reviews.io Creating a successful Shopify store requires more than just an eye-catching design and a range of products; it demands a deep understanding of your users’ needs, behaviours, and experiences. This is where the power of user research comes into play, leveraging tools like Reviews.io to gather qualitative data, enhance user research experiences, and, ultimately, improve conversion rates and customer lifetime value. This blog delves into the essence of user research, its significance for Shopify stores, and how leveraging qualitative data research through platforms li ..read more

As a day-to-day user of TikTok, I have become acquainted with all of the unrevealed functions of the app, some even taking me by surprise - so what is it that makes TikTok defy all odds of social media marketing, and why should you use it for your business?  If you haven’t heard of the global phenomenon that is TikTok, we’ve got to ask: have you been living under a rock? At first thought, TikTok can be recognised as the platform where you engage in viral dance videos and do ridiculous trends, and overall, an app where you can scroll aimlessly before you go to bed.  However, TikTok ha ..read more

When it comes to communicating with customers, email marketing stands out as a top tool, as it gives you a direct link to your customers. Email flows are key to ensuring communication runs smoothly with your customers.               There are several different flows you can set up for your store. Here, we discuss 5 email flows that we at Blend feel are crucial for any Shopify store.  Whether you're a seasoned Shopify owner or just stepping onto the eCommerce stage, this guide will provide you with actionable insights ..read more

In the vast landscape of eCommerce, where attention is a coveted currency, on-site pop-ups are an often controversial technique for gaining customers as they beckon them with promises of discounts, exclusive deals, and more. But do they work, or just take up more on-site real estate and valuable time? Do customers just end up closing them without a second thought? Well, in this blog, we’ll be discussing the diverse types of pop-ups, unravelling their benefits, and delving into the best practices so that, if done right, you can create unassuming windows into conversion powerhouses — boosting c ..read more

To survive in the dynamic world of eCommerce, you have to be adaptable. Stay ahead of the curve with our curated list of 2024 trends where we explore the evolution of personalisation, social commerce, customer interactions, revamped subscriptions and more. Trust us, this isn’t something you want to miss out on.  1. Personalisation is Becoming Future Orientated If personalisation isn't yet your eCommerce ally, then you’re already behind the curve. We suggest you catch up quickly because, in 2024, personalisation is only going to become more vital as customer expectations become even more i ..read more

In today's world, customer service isn't just a support function — it's key to connecting with customers. Chatbots are changing the game, moving from a nifty tech feature to a central player in a new era of customer interaction.   They’re not only transforming how businesses respond to queries, but redefining the entire customer experience. From providing instant responses at any hour to personalising interactions based on past conversations, chatbots are making customer service more efficient and more human.  In this blog, we'll explore how chatbots are making this impact, specific ..read more

Before we dive into the how-to of landing pages, let’s discuss the answer to the never-ending question, “What is an eCommerce landing page, and why is it important?” In the vast sea of online commerce, an eCommerce landing page is your beacon—a virtual storefront designed with precision to captivate visitors and convert them into customers. It’s not just another webpage; it’s the handshake between your potential customer and your brand.  The importance of a well-crafted landing page cannot be overstated. It serves as the gateway to your products or services, making that critical first im ..read more

Every click on your Shopify store matters, meaning mastering the intricacies of effective selling is a game-changer and understanding the nuances of upselling and cross-selling is crucial.  Luckily for you, in this in-depth guide, we’ll unravel the mysteries behind these strategies, explore the benefits and challenges within the Shopify ecosystem, and equip you with the knowledge to not only boost revenue but thrive in the competitive eCommerce landscape.   What is Upselling? In essence, upselling is about enticing the customer to upgrade the product they already want. One example o ..read more

The problem with hiring a service of any kind is not knowing the standard you will receive. You’re left to rely on word-of-mouth and reviews and testimonials. When it comes to using an eCommerce agency, quality and performance are paramount. Luckily, with an agency like Blend Commerce, our robust Quality Assurance and Quality Control (QAQC) procedure is the cornerstone of our commitment to delivering exceptional results. But what does that mean? What goes on in the background? We will use this blog to delve into the intricate details of our QAQC process and explore how it guarantees the highes ..read more

You already know that at Blend, we love partnering with apps and tools that will not only make your life easier but also boost your revenue and Customer Lifetime Value. Black Crow AI is one of our newer partners, and we’re here to tell you exactly how they can and will do both those things (along with some proof, so stick around).   Who is Black Crow AI? Black Crow AI isn’t just a tool; it’s a transformational force in the world of eCommerce. This tool embodies Blend Commerce’s philosophy of Customer Value Optimisation (CVO), prioritising long-term customer relationships over mere conver ..read more