Key points: Patient communication starts with something as little as an email reply. If this is unfriendly and lacks helpful information, people will turn away without a second thought. Although not all prospective patients will convert to clients, part of your job is to market your clinic effectively to as many of them as possible. Technology and templates can be used in dentistry to facilitate effective communication. All communication and advice to patients should aim to be clear, direct, and honest. Sales and communication are like a muscle that you can train. Practice makes progress.&nbs ..read more

Key points Increase the number of new aligner cases by looking into your existing dental patients. There are at least 5 different types of patients; keep reading to find out who they are. Patients with crowded teeth are at a higher risk for gum disease and tooth wear. It is essential to present teeth straightening options as a preventive dental health procedure in addition to it being a cosmetic treatment.  Just like implants are almost standard procedure when someone is missing a tooth, you should recommend teeth straightening and clear aligners for crowded teeth. Focus on your patien ..read more

Key points The goal of a successful dentist is to diagnose and treat patients to the best of their ability. The goal of a successful practice is to do that for as many patients as possible. The more patients you engage, diagnose & communicate with daily, the more treatments, prevention, and healthcare you will deliver. A digital patient journey accompanies the patient from the moment they meet you until they finish their treatment with you. By implementing this method in 2012, we doubled our practice volume within 2.5 years. By 2016, we had successfully turned our previous annual total ..read more

Key points: A shift in the global market and target audience means aligners are now more accessible; The younger generations should be your target groups (Millennials and Gen Z); Technology as well as behavioural and biological factors are key in a successful marketing strategy; In the UK only there are 50,000 to 80,000 people opting for orthodontic treatment yearly. This is a huge market that can still be tapped into with the right, modern approach; Digital tools are here to stay and will help you build trust and a stronger connection with your patients. The clear aligner market shift has m ..read more

Key points Emphasise the importance of straight teeth for optimal and long-lasting oral health. Create confidence in your patients by having team members use clear aligners. Promote effectively inside your clinic by using posters and video animations. Promote clear aligners as affordable & accessible with no hidden sketchy wording. Build a digital presence for yourself and use it to communicate with your clients. Now, let’s take a look at how you can implement these steps in day-to-day clinic life! Educate your patients There’s more to teeth straightening than the aesthetic aspect. Most ..read more

In order to help you build a more sustainable dental business, Aalok Shukla (co-founder and CEO of Uplift Health) and special guest Nin Gandhi-Patel (Dental Practice Growth Expert) sat down for an in-depth dentistry conversationwebinar on how to increase clear aligner opportunities and unlock another 50 clear aligner cases with no extra marketing spend. How should you introduce your patients to clear aligners? How to effectively communicate with your patients? And how can you promote clear aligners? How to market clear aligners to sell to your existing patients During his 15 years of experie ..read more

Key points The more consultations you provide, the more aligner cases you will start. Patients won’t attend aligner consultations unless they feel safe, heard and understood. Negative or stressful emotions reduce the likelihood of conversions. There are 5 important messages that need to be clearly communicated to prospective patients. Understanding the 6 different types of clear aligner patients will help grow new consultations and increase case acceptance.  Make it easy for patients to get started with treatment with a digital journey and keep them interested through engaging discussion ..read more