Loyalty Trend: Corporate Social Responsibility Consumers worldwide expect brands to not only talk about what they stand for but what they stand up for and invest in brand activism on local, social and environmental issues that impact employees, customers, and their communities. The 2017 Cone Communications Corporate Social Responsibility (CSR) study found that 63% of Americans are ..read more

Loyalty is a concept we use in our lives to determine our relationships’ strength. In business, loyalty relates to the relationship between the organization and the customer base. Loyalty is more than how much the customer likes a brand. Instead, it is a concept businesses can use to increase profitability and gain more customers when ..read more

Walgreens announced their new updated program, myWalgreens, to offer customers extensive new benefits, including the fastest same-day retail pickup offering available today. Walgreen’s customer loyalty program has more than 100 million members. Customers can now shop online and on a fully-redesigned mobile app for health and wellness items, and then pick them up in the ..read more

BMO Harris Bank launched a new Savings Rewards program for consumers and small businesses across BMO’s U.S. footprint.   The launch of the new loyalty program comes after successful pilots in Indiana and Wisconsin earlier this year. New Bank Rewards Program BMO Savings Rewards helps customers build strong savings habits by rewarding them with a ..read more

Maybelline Express is the new way for the brand’s fans to reap as many benefits as possible from being frequent Maybelline shoppers. “Maybelline is thanking their loyal fans with exclusive coupons, extra sweepstakes entries, free makeup samples, and a personalized Maybelline experience,” reads a press email from the brand. Customers can sign-up online and receive a ..read more

In the past, the brand value may have been considered the most important asset in business. With the shift to digital marketing and increasing use of more personalized communication, the brand itself can now be considered less important than customer relationships. Covid 19 has entirely changed the media landscape, allocation of marketing budgets, campaign creation ..read more

To advance the health and well-being of communities across the U.S., today Walgreens unveiled a new myWalgreens donation feature, which allows myWalgreens loyalty program members to donate cash rewards to charity in their community via Walgreens.com or the myWalgreens app. Launching this new donation capability allows Walgreens and its customers to give back to organizations ..read more

The cosmetic industry is growing faster today than ever before with an estimated market value of almost $805 billion by 2023. It is expected to grow at a compound annual growth rate (CAGR) of 7.14% from 2018 to 2023. Mass retailers like Target and Kohl’s are investing more in beauty and hoping to grow their ..read more

The marketplace has changed. Consumer preferences, purchase behavior, and expectations have changed dramatically. In this post-pandemic marketplace, marketers need to evolve their loyalty program and broader loyalty strategy to meet the new needs of the post-pandemic consumer. The following are ten strategies you can use to improve the customer experience and increase customer loyalty. These ..read more

It’s a new era. The pandemic has dramatically changed consumer behavior. For instance, increased usage of digital channels, the online shopping boom, loyalty shake-up with consumers shifting to new brands, higher consumer expectations, and changes in demand — have critical implications for brands. Transform Your Customer Loyalty Strategy To successfully navigate these consumer behavior changes ..read more