We firmly believe that football and – more generally – sport should be accessible to all, without discrimination of any kind. The Social Football Summit and adidas have based the partnership on the pillars of the SFS Manifesto as a guide. From the stage of the sixth Social Football Summit in Rome, we promoted the social inclusion of players of all genders, ethnicities, sexual orientations and physical abilities. Through the narration of best practices, future perspectives up to branding activities, to support sustainability and inclusivity projects worldwide. The ..read more

L’intervista di Luca Marchetti a Tiago Pinto, Direttore Sportivo della Roma, ha chiuso la sesta edizione del Social Football Summit. Il dirigente portoghese ha parlato a 360° del movimento calcistico, analizzando svariate tematiche, a partire da quella di sua pertinenza: «Oggi ci confrontiamo con un mercato globale, le proprietà straniere sono ovunque». Pinto ha dato il suo point of view sulla gestione di un club: «Sono veramente una persona che si fida nella prospettiva olistica del calcio: ogni singolo dettaglio può aiutare a vincere o meno. Nella Roma seguo tutto, ma non faccio tutto: nel f ..read more

Inter Milan and Manchester United are two of the most important clubs in Europe. Their digital experiences were the focus of the panel ‘Driving fan engagement around the world’, moderated by Salvatore De Angelis of Nielsen Sport. Roberto Monzani, Media House Director of Inter, talked about what happens around the Nerazzurri club: ‘We often ask ourselves how content is monetised. It depends on many factors, starting with brand values. I have seen different eras of the club, not always successful from a sporting point of view. What I see today is incredible participation. This is a story that st ..read more

The Superleague theme takes centre stage at the Social Football Summit 2023. Bernd Reichart, CEO of ‘A22 Sports Management’, was interviewed by Kike Levy in the Global Stage, talking about and illustrating what has happened in the past with the much-discussed competition: ‘The initial project was a proposal to present to the world in football and to UEFA, so that they would integrate it. In reality, UEFA did not even look at the proposal and started a war against us. We wanted our idea to gain acceptance and be integrated into the already existing landscape’. Reichart acknowledged some critici ..read more

Formazione e innovazione. Sono questi i temi che hanno caratterizzato “B Future”, il progetto promosso dalla Lega B alla VI edizione del Social Football Summit 2023 di scena nella giornata odierna presso lo stadio “Olimpico” di Roma e rivolto agli addetti al marketing e alla comunicazione delle società della Serie BKT. Un’opportunità di incontro e confronto con numerosi protagonisti e realtà di primo livello che, con le loro esperienze e competenze, hanno offerto una visione a tutto tondo su quello che è lo stato dell’industria digitale-sportiva, esplorando al contempo le n ..read more

Rafaela Pimenta was one of the most eagerly awaited guests at the Social Football Summit 2023. The well-known attorney spoke on the panel ‘Player Management and Evaluation, Rankings and Capital Gains’, moderated by Sky Sport journalist Luca Marchetti. “What is the first thing you say to sell a player? – argued Pimenta – The first thing you say is: ‘Do you need it? And how much do you need?’, because if you are in the rain and you don’t have an umbrella, that assumes one value, otherwise another. The decision of a price, it is decided according to the need, the urgency of having or not having a ..read more

La MLS è stata protagonista della prima giornata del Social Football Summit. All’interno del panel “Growth, Fan Culture and Experience: MLS”, è intervenuto Nick Zini, Vice President Partnership dell’Inter Miami: «Rispetto al 1994 abbiamo una struttura diversa – ha spiegato, parlando del movimento calcistico statunitense – e adesso i nostri fan possono avere delle vere realtà da sostenere. Si è fatto uno step in più rispetto al passato, quando da noi si tifavano i club sudamericani, come Boca e River». Seguendo questo ragionamento, Cory Bildstein, Head of Partner Solutions & Insights, ha po ..read more

LaLiga is among the international guests at the sixth edition of the Social Football Summit. Javier Tebas, president of the Iberian top league, spoke at the Olympic Stadium, interviewed by Mike Levy, about the directions in which Spanish football is moving. ‘The highlights of the evolution of LaLiga have been many. The first was related to Financial Fair Play, the self-regulation approved since 2013 by the clubs. In other countries there are no such laws, now the English government is intervening with regard to the Premier League’. Tebas went on to talk about the evolution underway for Spanish ..read more

The new is advancing. The Saudi Pro League is also the protagonist of the sixth edition of the Social Football Summit 2023. Filippo Maria Ricci, journalist for Gazzetta dello Sport, interviewed Saad Allazeez, Chairman of Saudi Arabia’s top league. ‘Football in our country,’ Allazeez explained, ‘is a great passion. We have been following it for 50-60 years. We experience a great desire for transformation, which will be sublimated in the organisation of the World Cup 2034. In recent times we have started to develop clubs, to look for players’. The growth of football, however, is only one step in ..read more

The panel ‘Managing large venues for now and the future’ closed the first morning of the sixth edition of the Social Football Summit. The talk focused on the topic of stadiums and their role for the future of football, moderated by Ivan Ortenzi. Patrik Meyer, stadium administrator of Eintracht Frankfurt, gave his view of the German reality: ‘With the 2006 World Cup we transformed almost all stadiums. It was a key factor in improving the experience for all fans. The beginning of the 2000s allowed us to complete a series of works, the World Cup helped us, as did the Women’s World Cup in 2011. Th ..read more