INTRODUCTION You have had a long and successful career as a Marketer; Take us through your journey. I graduated in engineering and after working in this field realized its not my cup of tea. Then did my MBA and started working in services on the technical side and finally moved to marketing. How do you define Account-Based Marketing? Account Based Marketing is a marketing method focusing on personalizing campaign designs and communication with individual prospects through better understanding. It helps to try out different strategies desired by different accounts and work out the best way to e ..read more

Welcome to ABM Voice Podcast where you can get all information you need to know about ABM and B2B Marketing!  What does ABM actually mean? We all have our own definitions of ABM and how we utilize it. Let's see what it means to our guests who are ABM industry experts. In our 1st episode, our host Arun Gopalaswamy (Recotap's Head Honcho) is talking to Lubaina Rangwala, Thoughtworks Global ABM Lead. You can see the main points of the conversation below. Please tell us a bit about yourself A member of Global ABM Lead, Thoughtworks. Started working in 3D animation and sound, to managing cli ..read more