Five Tips for the Perfect GTM Alignment with Steve Armenti
Account Based Beverages
by Jim Gilkey
5M ago
Here are Steve Armenti's 5 tips for GTM alignment: 1. ask sales "who matches our ????? ?????? ????????" to ensure marketing's hypothesis matches the people that sales regularly encounters as leads of contacts 2. get sales' feedback on your ????? ??????? - agree on the way customers actually want to learn about and purchase your product 3. Share your ?????? ????? ??????????? with sales to determine if this is the way they actually tell our story and make sure all campaigns are written with this message 4. share marketing's ??????? ???????? with sales, so that they can help promote big event ..read more
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The ABM Campaign that No One Considered with Mike Grinberg
Account Based Beverages
by Jim Gilkey
6M ago
Is there a way for Account Based Marketing to not be...ACCOUNT-based? Mike Grinberg has discovered a way to market to accounts without actually targeting people in those accounts. Check out this episode of Account Based Beverages to learn how you can replicate this unused strategy with your marketing efforts ..read more
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Personalization that Drives Meetings with Sam McKenna
Account Based Beverages
by Jim Gilkey
6M ago
Here is a hard truth many GTM teams don't want to face: Your message isn't cutting through the noise. So what do you do when your goals keep increasing, your budget to hit those numbers keep decreasing, & your performance is sliding? On this episode of Account Based Beverages, Samantha McKenna breaks down her mantra "Show Me You Know Me" into a step-by-step process that sales & marketing teams can follow to drive TRUE personalization. What are the important pieces of the research process?How do you connect what you learned about them to your CTA?How can you get a buyer to open/click ..read more
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How to fix ABM goal & strategy misalignment with Taylor Young
Account Based Beverages
by Jim Gilkey
8M ago
Revenue is the end goal of marketing,but it sure isn't the point B (it's more like point Z) Taylor Young, Head of ABM Strategy at Terminus, spends all of her time helping marketers get started with ABM or take their ABM to the next level. She is SO well versed in this that she built step-by-step playbooks outlining how to get from A to Z...and this week, she's walking us through her process on Account Based Beverages. Make sure you subscribe so you never miss an episode ..read more
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Leveraging ChatGPT in ABM with Daniel Englebretson
Account Based Beverages
by Jim Gilkey
9M ago
"ChatGPT is not going to replace your job, but markters leveraging ChatGPT will." -Forrester B2B Summit 2023 Daniel Englebretson is on the cutting edge of leveraging AI for Account Based Marketing. Listen as he explains two use cases for ChatGPT in ABM & how you can get ahead of the curve by using AI to save time & scale personalization ..read more
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When do you know you are NOT a fit for ABM with Darryl Prail
Account Based Beverages
by Jim Gilkey
9M ago
ABM can be a costly mistake if it is not a fit for your company. Listen in as Darryl Praill covers his main reasons why ABM may NOT be a fit for your sales & marketing teams ..read more
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Mapping Revenue Growth with Dan Rényi
Account Based Beverages
by Jim Gilkey
9M ago
From campaign stacking to breaking down his revenue growth mapping framework, Daniel Zsolt Rényi covers everything you need to know to get started with ABM & to shape ABM into the engine that will take your revenue to the next level ..read more
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How to communicate ABM success to your executives with Rob Willingham
Account Based Beverages
by Jim Gilkey
10M ago
In today’s economy, it is imperative that marketers are able to communicate their success to their executive team. Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications: What’s working? What’s not working? How to translate that into success metrics for your executive team? Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation ..read more
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Demand Gen vs ABM with Greg Toler
Account Based Beverages
by Jim Gilkey
10M ago
This is much debate in B2B Marketing around where Demand Gen ends & where ABM begins. Greg Toler, an ABM consultant & head of marketing at Parsable, joins me this week to share his thoughts on the topic, as well as some of the best advice I've heard on the things marketers need to do before launching their first ABM programs ..read more
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Specificity in Target Account Selection, Alignment, & Attribution with Trinity Nguyen
Account Based Beverages
by Jim Gilkey
1y ago
This week - Trinity Nguyen of UserGems joins me to talk through narrowing your target account selection due to tightening budgets, driving sales and marketing alignment down to the inidividual contributor level, & tackling the age old question "is attribution real ..read more
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