A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for Europe & APAC at Impax Asset Management. They explore how a well-defined brief can streamline collaboration, enhance campaign effectiveness, and ultimately drive better results. In this episode: Neville shares insights into his role and global team structure The importance of clarity in communication and strategy Neville’s most memorable campaign and why it’s changed the w ..read more

In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with Global Content Director Katie Morley, dives into the details of building effective content teams and the importance of a well-structured content strategy. Listen to hear: Katie’s ideal team composition Practical advice on when to keep tasks internal and when to leverage external resources The importance of delivering high-quality, well-briefed assets to ensure consistency and effectiveness when outso ..read more

What are today’s top marketers aligned on?   Across 15 episodes of B2B Content Strategist season 2, some key themes came up over and over.    In this final episode of the season, host Amy Woods talks with content strategist at Convince & Convert and a good friend of Content 10x Anna Hrach, about some of these pertinent topics. They discuss the general attitude towards AI, its positives and negatives, as well as the huge potential of B2B podcasting, outsourcing, doing more with less and lots more.   Our host Amy Woods is the CEO and founder of Content 10x ..read more

When you have a B2B enterprise sales cycle, where you're selling to a mid to enterprise level company, not only does the source of your content need to be more strategic, it also needs to be more thought leadership focused, because the sales cycles are so long.  So how do you switch up your entire content strategy when moving from selling B2B enterprise level to B2B ecommerce?   Scott Logan, Chief Marketing Officer at Kronologic has led his team on this journey and shares his knowledge on what it takes to successfully transition on this episode of B2B Content Strategist. He also ..read more

How do you adjust your approach when moving from a vertical marketing approach to horizontal? This is what Ronnie Higgins experienced when starting his current role as Director of Content at OpenPhone.   Ronnie joins the show to talk about marketing strategy, their AI policy and his determination to avoid what he refers to as a ‘gray goo of content’ that has been just further exasperated since the arrival of AI.   Ronnie also shares some brilliant thoughts on SEO strategy, what makes high-value content, the importance of conceptual, strategic and tactical layers in B2B SaaS ..read more

How do you use content to encourage a love of learning and help people overcome challenges in learning? In this episode of B2B Content Strategist host Amy Woods talks to Charles Hague, Head of Product Marketing, and Katherine Threadgold, Head of Brand at Glean, which is a personal study tool.   They both join the conversation with their different perspectives on being a challenger activist brand, developing brand awareness, how Glean reach their student-aged target market and the platforms that they have found most successful for that.   Katherine and Charles both share tho ..read more

Iteration is so important in content and customer marketing. It’s easy to quickly move onto the next case study, the next campaign or the next project, but the key to success lies in customer journey mapping. In this episode of B2B Content Strategist, we chat with our first customer marketing leader of the series, Leslie Barrett, who is the Senior Director of Customer Marketing at gifting company Sendoso.   Leslie joins host Amy Woods to chat about her vision for customer marketing at Sendoso, as well as her personal passion project aimed at helping customer marketers get started. Sh ..read more

Giving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak directly to your customers’ pain points, have a unique angle and a strong POV.   Ciarán is as passionate about continuous learning as he is about marketing, making his current role ideal! In this conversation with host Amy Woods he shares ..read more

How do you successfully create a category AND remain the leader of said category?  We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX).   Thomas delves into the good, the bad and the ugly of category creation, his thoughts on how AI will impact the future of B2B content and behind the scenes of Nexthink’s content creation processes.  Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longe ..read more

For so many, the job interview process is an awful one. Whether you’re the one asking the questions or answering them, it can be nerve-wracking all round, which is why this B2B Content Strategist guest is so passionate about being absolutely upfront and honest.   Interviewers should drop the poker face (it doesn’t do anyone any good), and give feedback on the spot, says Lusha’s Director of Content & Product Marketing, Inbar Yagur.  Inbar joins host Amy to talk about her journey to Lusha and the team that she has built there in three months, how they are testing and experimen ..read more