What is the best way to make your small marketing team look big and credible… like you’re out there doing all the things? Repurposing, of course!   When people think your team is bigger than it is, it’s a huge compliment and means your repurposing is working.  In this first episode of the second season of B2B Content Strategist, host Amy Woods speaks to LASSO’s Head of Content Jess Cook about her new role, her strategy to cement LASSO as main thought leader in the events industry and how repurposing is an integral part of that. They also cover the recurring processes she is stre ..read more

Amy Woods revisits key moments from season one of B2B Content Strategist in this special finale episode. She reflects on the trends and topics discussed throughout the season and brings together some of the top insights from leading content marketers. Amy is the CEO and founder of Content 10x, the longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide. Find out: How different-sized marketing teams find success with campaigns Why SEO is so effective for B2B brands What content type B2B marketers should invest ..read more

There are a multitude of ways to scale a SaaS brand. But could building strong customer connections be the key to long-term retention and more impactful growth? Brendan Hufford is the founder of Growth Sprints and SEO for the Rest of Us as well as former Growth Content Marketer at ActiveCampaign, a software platform combining email marketing, CRM categories, and more. Host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. In this episode, Br ..read more

Any brand can say they’re “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI. In this episode, Gong’s Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that’s helping Gong stand out from the SaaS crowd. Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Devin shares how his sales experience has impacted his marketing approach, his content wins and misha ..read more

Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working. Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chosen reporting, analytics, or storage platform. Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesse ..read more

Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another. In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion, Sara shares the keys to creating content that attracts a versatile audience, why pillar content underpins d&b’s approach, and how she’s making her next content dream come true. Amy Woods is the CEO and founder of Content 10x, the first ..read more

Let’s talk crypto and content marketing. Crypto is an incredibly fast-moving industry. Content marketing is a long-game strategy. So, does content marketing work for one of the leading organizations in the crypto and digital asset economy? Sam Shrager joined B2B Content Strategist to discuss. Sam is Head of Marketing and Communications for BCB Group, Europe's leading provider of business accounts for the crypto industry. She heads up the PR and marketing at BCB and leads on strategy and execution across all communications. Amy Woods is the CEO and founder of Content 10x, the longest-runni ..read more

B2B marketers: how much are you leveraging video content in your current marketing strategy? According to this episode’s special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that really connects with an audience and how to tap into short-form video’s power. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the pioneering and leading global provider of video technology for marketers, sales teams, communications an ..read more

Discover the strategies that leading B2B content marketers use to execute winning content campaigns with B2B Content Strategist. Join Amy Woods as she interviews marketing leaders in tech and professional services organizations about their streamlined content processes, top marketing tools, best-performing campaigns, outsourcing vs. in-house, and so much more. In this trailer, hear a sneak peek from season 1 guests, including Andy Lambert (ContentCal), Sam Shrager (BCB Group), and Tyler Lessard (Vidyard). Amy is a podcaster, best-selling author, and the CEO and founder of niche content marketi ..read more