On this episode of The B2B Content Show, Jeremy Shear was joined by Rebecca Rozakis, Senior Director of Marketing at AnyClip. Rebecca shares her experience, where she had the opportunity to rebuild the entire marketing tech stack.  Highlights: Managing effectively your growing tech stack The challenges of  rebuilding a marketing tech The challenges of data tracking and how marketers can use it effectively Understanding the privacy implications of data collection  Learn more about AnyClip Connect with Rebecca on LinkedIn The B2B Content Show is produced by Connversa, a podc ..read more

In this episode of The B2B Content Show, Jeremy Shere talks to Zach Searcy, Content Marketing Manager at Fleetio, a software that helps organizations track, analyze, and improve their fleet operations. Zach shares the story behind why Fleet O created spreadsheet templates for their audience, even though their mission is to get people away from spreadsheets. He also talks about the strategies they use to nurture leads and convert them into customers.  Highlights:  - Fleet O’s strategy of providing useful spreadsheets to their B2B audience  - The importance of meeting your audien ..read more

In this episode of The B2B Content Show, Jeremy Shere speaks with Evan LaPage, Director of Content at Thinkific, about the best strategies for growing your business through co-marketing. Highlights:  What is co-marketing and how it’s different from influencer marketing and affiliate marketing How to choose the right partner for co-marketing Effective tips for reaching new customers with strategic partnerships Learn more about Thinkific Connect with Evan on LinkedIn The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects ..read more

In this episode of The B2B Content Show, host Jeremy Sheer is joined by Jack Scullin, Content Director at Nagin. Jack shares his expertise on how to structure and create longer form written content, optimizing title tags and meta descriptions, and using keyword research tools.  Highlights: • Tips for researching and identifying target keywords  • Structuring your content for better ranking  • Strategically using internal links, incorporating LSI keywords and optimizing the title tag, meta description, and URL slug. Learn more about Nogin Connect with Jack on LinkedIn The B2B ..read more

On this episode of The B2B Content Show, host Jeremy Shere is joined by James Grady, Director of Marketing Communications at Lockstep. They discuss the art of B2B storytelling and how it can help marketers connect with their audience.  Highlights:  Understanding the concept of storytelling in a B2B marketing context The importance of understanding your audience and their pain points Using stories to paint a picture and appeal to your target audience  Learn more about Lockstep Connect with James on LinkedIn The B2B Content Show is produced by Connversa, a podcast production ..read more

Using SDRs and salespeople as content distribution channels is an intriguing concept, and Sarah Lessire, Director of Content Marketing at Gloat, has valuable insight on how to do it. In this episode of The B2B Content Show, hosted by Jeremy Sheer, Sarah explains how to optimize the process to ensure communications are value-packed, how to align content topics to sales use cases, and the importance of tracking engagement data.  Highlights:  The value in diversifying distribution channels  Aligning content topics to sales use cases Creating incentives for SDRs and salespeople&nb ..read more

On this episode of The B2B Content Show, host Jeremy Shere speaks with Nick Wassenberg, Vice President of Marketing at Fulcrum . Nick and Jeremy discuss how to move beyond marketing to early adopters, and how to craft content that is tailored to different customer personas.  Highlights: How to create a niche within a niche of manufacturing with targeted content  Different customer expectations for service level and product features  The importance of listening to customers and understanding the full value of your product  Learn more about Fulcrum Connect with Nick on Li ..read more

In this episode of The B2B Content Show, host Jeremy Shere interviews Jennifer Durishin, Head of Marketing at Prodigal, a B2B SaaS startup, about her experience hiring for a content marketing manager.  Highlights: Tips for dealing with the avalanche of applications that will come your way Why writing tops Jennifer's list of qualifications What Jennifer looks for in a writer Learn more about Prodigal Connect with Jennifer on LinkedIn The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create b ..read more

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue.  Highlights:  Revenue marketing, and how is it different from other types of marketing How to look at content marketing through a revenue marketing lens  Examples of content created with a “revenue focus”   The importance of focusing on the right KPIs  Learn more about RockerBox Connect with Ashley on LinkedIn ..read more

In this episode of The B2B Content Show, host Jeremy Shere is joined by Vanessa Hartung, Director of Content Marketing at Varicent. They discuss how uncertain economic times can impact content marketing teams, and Vanessa shares examples of the type of content her team is now producing and why. Vanessa also outlines her thoughts on why it’s important to keep marketing during a recession.  Highlights:  How Vanessa’s team has shifted their content marketing strategy to respond to the current economic outlook   The importance of value-based content in uncertain economic time ..read more