In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content production to handle volume without sacrificing quality. He delves into strategies for organizing, producing, and distributing large quantities of content, emphasizing the importance of a structured approach through tools and technologies. They further discuss the challenges of maintaining a consistent and impactful content flow. Stephen shares insights on balancing the creative ..read more

In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off with Camille expressing excitement about having Eric on the show, citing his previous appearance on the Superpath podcast and his expertise in SEO as key reasons for inviting him​​. Eric, with his background in SEO and experience as a one-person marketing team for seed-stage startups, discusses the importance of SEO in content strategy. He emphasizes the foundational role of SEO content in the growth and scal ..read more

In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy. The discussion opens with an exploration of the fundamentals of marketing communication. Camille and Qasim dive into the importance of understanding your audience and the art of translating complex messaging documents into effective market strategies.  As the episode progresses, Qasim shares his perspective on the challenges and intricacies of branding and messaging in both startup and enterprise environments ..read more

In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as a new content leader at a tech startup. The conversation kicks off with Jess sharing her journey from a junior copywriter to a creative director, focusing on B2C brands. The duo then explores the importance of understanding the product, the current content landscape, and customer research in the initial month. Jess emphasizes the need to listen, learn, and not rush into writing or creating. As the discussion progresses, they delve into th ..read more

In this episode of Content Logistics, host Camille Trent dives into a deep discussion with Ramli John from Appcues. They explore the intersection of AI and content marketing, shedding light on how AI can streamline podcast production and save time. The conversation takes a turn toward the practical application of AI in everyday life. They discuss the use of AI tools like Miro for ideation and brainstorming and how these tools can automatically branch out ideas, saving time and effort. They also touch upon the use of AI for creating images and videos and how AI can be integrated into social me ..read more

In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation. Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the classic industry report, emphasizing the importance of mixing quantitative and qualitative data. In the third strategy, Camille introduces the concept of community-led research reports. She emphasizes the importance of unbiased data and the role of surve ..read more

In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conversations. The discussion pivots to the power of newsletters and the strategies for audience growth. Stewart shares his insights on creating sections within newsletters, making them more digestible and engaging for t ..read more

In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conversations. The discussion pivots to the power of newsletters and the strategies for audience growth. Stewart shares his insights on creating sections within newsletters, making them more digestible and engaging for t ..read more

In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. They delve into the art of crafting a compelling newsletter, with Trent sharing her unique approach to data analysis and content creation. Trent emphasizes the importance of understanding the data and finding the story within it. She explains how she breaks down the newsletter into segments, starting with social proof and a recap of the previous week. She also highlights the importance of linking out to related posts, creating a growth loop for th ..read more

In this episode of Content Logistics, host Camille Trent delves into the essential elements of a successful podcast interview, starting with a strong framework for the show and individual episodes. She emphasizes the importance of nailing the premise and having a clear, engaging topic to draw listeners in. Camille also discusses the role of the host as a director and live editor. She shares valuable tips for keeping the podcast on track, including mapping out the story, rephrasing questions, and recapping answers. Camille particularly highlights the significance of being silent, allowing gues ..read more