B2B content marketing is complex; there's no way around that. You and your team are responsible for creating the fuel for your business. From white papers and ebooks to blogs, social media posts, and thought leadership content, your team's work is mission-critical for your entire organization.  That's why it's so crucial to have your ship in order. If you want to create effective, game-changing content, you need a stellar team.  So, what are the most critical elements of a highly functional B2B content marketing team? There's a lot to consider: People Processes Strategy Technology O ..read more

Ceasar Chevalier, SVP of Global Sales at Foleon, chats with Content Marketer Sim Samra, about his views and advice on the shifting economy. We've entered a time where money isn’t free, and organizations are having to double down and optimize spend. But optimizing spend alone isn't enough — businesses must do the work to increase their operational efficiency. Listen to this episode of Perfectly Content to learn how to increase your organization's operational efficiency, and to get more tips, takeaways, and predictions for stabilizing and growing your business. Video: Operational Efficiency is ..read more