Today, we talk about practicing content strategy in an agency setting and why agencies are essential to developing and creating content strategies for their clients. That means if you’re leading a practice at an agency, you need to sell the work you do, which means being able to demonstrate the value of that work, providing insights about the work you’re doing and creating a vision for how that work gets done.  Sam Barrett and Rebecca Steurer talk about practicing content strategy in an agency environment and what that means.  ..read more

Structured content improves usability and helps organizations plan their content. But it’s also where usability and technological execution start to come together. It tells you what systems you need in place, who needs to be involved, and, more than ever, it requires a strategy (or some kind of approach) to support the whole kit and caboodle.  Sam Barrett and Logan Moore talk about the importance of structuring content and how it supports personalization.  ..read more

Getting started in content strategy can be a daunting task. Although there are some courses and programs available, a lot of people become content strategists as a natural extension of their careers.  So, Sam Barrett and Jeff Pfaller talk about getting started in content strategy--what you need to know, the skills you need and what to expect at each stage of your career.  ..read more

Although there are many definitions of content strategy, the places where we work don’t always know what content strategy is, or how it applies to the work they do. We have to go through the process of selling it into an organization, which means we have to define it. We have to evangelize it. We have to demonstrate it. It’s not easy.  So, Sam Barrett and Brian Jones talk about what content strategy is and how it has evolved.  ..read more