To capture the essence of this episode in one sentence: Give the people what they want, when they want it or they're going to go elsewhere to find it.  ..read more

While we don't know for sure what 2022 will bring to the ever-changing social media landscape, I have a few marketing predictions to get your Instagram strategy started.   Incoming 2022 Instagram Marketing Trends:  People are looking for simple, easy-to-digest content. Keep your content educational or relatable. The algorithm is going to showcase *relevant* content from others based on the accounts you're already following. So stick to your niche and don't post all willy nilly. Now is the time to stick to your strategy! Instagram wants to keep you on the app - go figure - so if you ..read more

Have you ever wondered how to truly measure the success of each individual social media post? In this episode, we're clarifying how to create goals for each post and how to identify if these goals were achieved. Looking for more actionable content advice? Join our Content Catalyst Membership to gain unlimited access to digital marketing resources that will help you start and scale your online business with confidence ..read more

Yes, I'm comparing your social media caption to a jelly donut and yes, now I'm also craving a donut.  Each Instagram post’s first 150 characters are like the first bite of a donut; if it's not oozing with goodness or entices you with what's to come... why bother continuing. Your hook is your only opportunity to get your audience to read the REST of your jelly-filled caption. Tune in for a few quick tips to make the most out of your caption's hook.  Resources Mentioned in the Episode: Different Fonts To Use In Your Caption 100+ Social Media Caption Templates ..read more

If you're not already familiar with my proprietary system for converting Instagram followers into clients. Let me introduce you to The WAND Method™.  The WAND Method is a four-step framework that you can implement today, to start using Instagram as a client converting machine. The only catch is... before you can start using the WAND method you need to have your ideal customer completely mapped out. The first step of the WAND method is to WOW your audience at first glance. But in order to do that... you need to Identify Your Ideal Customer. Without properly identifying exactly who your bus ..read more

When you boil it down, your small business is just a collection of content. Content that fosters community, connections, and clients. You need content that attracts, engages, and converts your ideal customer. Learn exactly how to start using content marketing as a small business owner in this episode of Content Strategies in Sweatpants. ⁠⠀ For more content creation tips and tricks, download your free content creation planning kit >> https://www.marissapane.com/content-creation-kit  ..read more

With over 99,000 searches every single SECOND happening on Google (Internet Live Stats, 2022), it's time for your knowledge to become the backbone of someone else's education.   ..read more

Interested in building your first marketing funnel?  I can promise you, it looks more overwhelming than it actually is. Follow the foundations outlined in this podcast episode to streamline your funnel creation. Resources Mentioned: 3 Months of Done-For-You Caption Templates 40 Instagram Caption Starters (Free Download) Content Catalyst Membership ..read more

Some say it's coming, some say it's already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business's survival. In this episode, I provide a few tips on how to keep your small business afloat and thriving, even during a downturn. Resources Mentioned Harvard Business Review Blog Pané Marketing Blog This Episode Was Made Possible By: The 100 Instagram Caption Templates for Service Providers - Connecting with consumers online is one of the most effective ways to bring in more business. Through the use and int ..read more

We’ve all heard the news. We’ve either seen the live from the head of Instagram himself or we’ve seen the chopped-up bits of information shared by Instagram gurus claiming that Instagram is no longer a photo-sharing app. Let’s stop there. Before you freak out and start trying to convert ALL of your photo content into video content… let’s think strategically. In this episode, I talk about who your ideal customer is and what they truly want from you, how following trends can lead to watered-down content, and more. Let's be friends on Instagram @marissapane Want to work together? ? https://w ..read more