Seeing local small businesses capitalize on marketing psychology tactics in their customer experience brings me so much joy. But I often wonder if the business owner truly understands the psychological triggers they're able to pull or if they're just implementing a tactic because it's a "best practice." In this episode, I'm diving into the psychology behind what makes things like punch cards or loyalty programs so powerful and why they're beneficial for any small business looking to grow and retain its customer base ..read more

When you think of the best marketing campaigns of 2023, you might instinctively think about the Barbie movie campaign because, with a budget of $150 million, it was hard to miss.  That campaign had us in such a chokehold that someone on the internet took a picture of a pink sunset, thanked Warner Bros. for it and it went viral because that would be so on brand for the time we were living in. The marketing message was so strong and all-consuming, that even Mother Nature couldn’t escape its reach.  And just like Barbie, Taylor Swift kept all the Swifties on the edge of their seats wh ..read more

Creating content for the right audience is more important than simply showing up with generalized content. Not exactly earth-shattering news, I know. But here's where it gets fun - While likes, comments, saves, and shares don't necessarily pay your bills, they do give you a live pulse on your audience. So if you're consistently creating organic social media content and your posts aren't getting traction, it's clear as day that your messaging is out of whack. You should be using social media as a live RESEARCH TOOL to identify the content topics and messaging that resonate with your desired tar ..read more

In today's episode, we're diving into the world of sales pages! Specifically how to improve your digital product’s sales pages quickly and effectively with psychology and neuromarketing research. From product mockup placement to pricing psychology hacks, I’ll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales. So whether you're a data-driven nerd like myself or you’re just starting out in your business and are ready to get a leg up on your competition, stay tuned for this episode full of valuable insights and actionabl ..read more

Utilizing educational, engaging, and conversion-focused content in your social media marketing strategy is essential.  In this episode, we'll explore why you need these three pillars and how they work, based on psychology.  Additional Resources + Links Mentioned In This Episode:  Content Catalyst - The only membership that combines psychology-driven strategy and done-for-you content, so you can create a month’s-worth of social posts in one sitting.  How to Create a Psychology-Driven Social Content Strategy - To maximize engagement and reach, you need to understand the psyc ..read more

In today's episode, we’re talking about why your brand’s core values matter most and how by leaning into your core values via the stories you tell, your audience will be aligned with your mission alongside you. Tune in to hear about: Why your brand’s core values need to be embedded into everything your business does. How your core values act as the guiding light and the north star to all of your decision-making as a company. An example of how the core values of your business can live on longer than the brand itself. …and more! Resources Mentioned In Today's Episode: The Pané Marketing YouTub ..read more

In today's episode, we’re talking about AI and how it’s either going to skyrocket your content’s success or it’s going to be your downfall as a marketer. We discuss the impact and potential of tools like Bramework, MidJourney, and ChatGPT on content creation. And how you can make the most out of these tools to leverage your content marketing efforts. Tune in to hear about: How MidJourney is basically your super-talented, underpaid graphic designer and ChatGPT is your extremely overqualified virtual assistant. How AI can help you translate your half-gibberish, mostly incoherent thoughts into a ..read more

With over 99,000 searches every single SECOND happening on Google (Internet Live Stats, 2022), it's time for your knowledge to become the backbone of someone else's education.   ..read more

Interested in building your first marketing funnel?  I can promise you, it looks more overwhelming than it actually is. Follow the foundations outlined in this podcast episode to streamline your funnel creation. Resources Mentioned: 3 Months of Done-For-You Caption Templates 40 Instagram Caption Starters (Free Download) Content Catalyst Membership ..read more

Some say it's coming, some say it's already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business's survival. In this episode, I provide a few tips on how to keep your small business afloat and thriving, even during a downturn. Resources Mentioned Harvard Business Review Blog Pané Marketing Blog This Episode Was Made Possible By: The 100 Instagram Caption Templates for Service Providers - Connecting with consumers online is one of the most effective ways to bring in more business. Through the use and int ..read more