In this episode of Crossing The Content Chasm Anna talks to Trisha Lewis, a self employed actor, author, podcaster and communication and confidence coach. They will be talking about unsquashing yourself and how it helps you respond positively to a variety of social issues.   Trisha will share some personal anecdotes as well as some handy tips to help you unsquash yourself and build your own brand. You will also learn how Trisha helped Anna develop into the person she is today. Here are a few key highlights from this week’s show: How Trisha came up with the term ‘unsquash’, what it means ..read more

Juma Bannister is the Creative Director of Relate Studios, a strategic marketing and communications company based in Trinidad and Tobago. Juma believes that relationship is your most valuable asset in business. In this episode of Crossing The Content Chasm, Anna Bravington and Juma talk about finding your voice in the noisy and crowded digital space. You’ll hear step-by-step tips you can apply to your brand and social media exposure including how to amplify your core message and the importance of being part of a like-minded community. Here are a few highlights from this episode:  Growing ..read more

In this episode of Crossing The Content Chasm Anna talks to Jake Moore, a Global Cybersecurity Advisor for ESET, Europe’s number one Internet Security and Antivirus company. In this episode, you will learn how to build your personal profile. Jake talks about his journey in building his personal profile. He will be giving some tips and tricks for you to jump start your journey. Consistency is one of the keys to a successful profile building. You may encounter some challenges and complications but as long as you're consistent you’ll eventually get there. Profile building does take a lot of time ..read more

In this episode of Crossing The Content Chasm Anna talks to Simon Homent, Head of Pureplayer at Samsung Electronics. They talk about setting your team up for success. In this episode, you will learn how to build up your team from scratch or if you already have a team, what are the things you can do to enable them to be creative and successful. As the owner of your business, you will learn through this episode the steps to take in order to get out of your comfort zone and try out new things for your business. There are risks to take but these are the kind of risks that are worth going for and i ..read more

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In this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social.    Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand.    Being a faceless entity is the old way of marketing your brand. Building your personal brand alongside a social media strategy will give you the edge over your competitors.   Anna and Ella speak about the benefit of putting a face to your company and letting customers know what is ..read more

In this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time.   The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create.   Anna emphasises the importance of having a backlog of content and using scheduling tools. Having a backlog of content takes the weight off having to create content in a rush, and scheduling tools mean you don’t have to remember to post ..read more

In this episode of Crossing The Content Chasm Anna talks about building a long-term relationship with your audience, something that you want them to have for them to keep coming back to you. Investing in your audience is the key to building your online community. Anna also talks about letting go of some things or aspects from your content when it is not working. Aside from tackling misconceptions in engaging with your audience, Anna also provides solutions and suggestions on the things that you can do when things are not going as planned. Let’s get into the show. In the podcast you will learn ..read more

In this episode of Crossing The Content Chasm Anna talks about an upcoming LinkedIn live event she has planned and why she is a fan of doing marketing at off-peak times. If you are marketing when others aren’t, then there is less competition and you will stand out from the crowd.   Anna encourages you to do something different to your competitors. The corporate tone may feel safe but it could actually alienate your customers. Humanise your marketing by simplifying things, adding humour, or maybe even offer advice. Anna shares stories of how she brought fun and uniqueness to her marketing ..read more

In this episode of Crossing The Content Chasm Anna talks about why she launched her podcast and what led her to start her business.    Anna shares how she deals with the quieter times of year. She uses these times for activities that will improve her skills or reassesses her business plans to see if she is still heading in the right direction.   In the podcast you will learn:  Why Anna launched her podcast What made her start her company What to do when the leads aren’t coming in How to become a better marketer   Crossing The Content Chasm is the lively and education ..read more