We’ve all been conditioned, either directly or indirectly to believe certain things in our life. And when it comes to money and wealth creation (especially for women), those beliefs are often more ingrained than we realise.  In this week’s episode, I talk with Julia Scott, intuitive money mindset and finance expert about how we can identify these limiting beliefs, or money blocks, to achieve greater wealth in our lives.  She emphasises the distinction between being rich and being wealthy, advocating for wealth as a means to offer more choices and opportunities to support others. List ..read more

Have you ever been told to do something a certain way and tried it, but it felt soooo wrong? Whilst everyone has their own way of doing something, it doesn’t have to become your way. I want you to know that there’s always more than one pathway to a desired outcome. In this episode of the Powerful Content Podcast, Mel Daniels explores the importance of creating content in a way that feels authentic and aligned with your strengths and personality. She encourages you to identify and use your unique strengths to your advantage through the concept of content creator archetypes, discusses the signif ..read more

Welcome to The Powerful Content Podcast  Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me a review and let me know your ‘aha’ moment!     Do you use The Power of Content to your advantage?  In this episode Mel Daniels delves into the definition of powerful content, highlighting its human-centric nature over AI-driven content and emphasising content creation from a balanced perspective that accounts for both the creator and the audience.   The episode further explores a simple framework ..read more

The Power of Content is Mel Daniels’ new book and in this episode she takes you behind the scenes and features five women who were influential in her own business journey as well as the process of writing the book. In the episode Mel covers the importance of business friendships, redefining your content marketing language to be more heart-centred, the role of purpose and energy in content creation and insights into the book structure and design. When you embrace your unique self in your own business journey, anything is possible. Listen in to learn more about the book and the people who made i ..read more

Do you find goal setting difficult to do?  In episode 107 of the Powerful Content Podcast, Mel Daniels speaks with Sara Mayer, a goal-setting expert and the owner of Sara Mayer Consulting.   Sara shares insights on how to manage hectic schedules and convert them into manageable tasks, emphasising the importance of setting and achieving personal and business goals.   They discuss the significance of reflection, the role of measurable goals, and strategies for embedding these goals into daily life to ensure progress.   Sara also introduces the concept of 'The G ..read more

Do you think that in order to be visible you need to be an extrovert?  In this episode of The Powerful Content Podcast, Mel Daniels dives into the topic of visibility, especially for introverts, debunking the myth that only extroverts can be visible in content creation.   Mel emphasises that visibility is about making it easy for your ideal client to find you, not about being everywhere or being the loudest. She also shares practical strategies for increasing visibility, including creating powerful content, having a message that matters, and being consistent.   Include ..read more

This discussion about inclusivity with Louise O’Reilly gives us strategies to overcome unconscious bias.   Louise shares her expertise and personal experiences, emphasising the importance of acknowledging different cultures and perspectives to create an inclusive business environment.   We discuss strategies to foster inclusivity in content and the necessity of viewing inclusivity as an integral business practice rather than an add-on or secondary aspect.  Louise also shares her perspective on 'allyship', acknowledging privilege, and her superpower to voice out stories ..read more

AI is a huge help for content creation, but how can you avoid being same-same?  In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.     00:19 The impact of AI on content crea ..read more

In this episode Mel and Jenn cover:  ✨ How communities and audiences differ and why we need to focus our marketing efforts into growing communities  ✨ What’s emerging in the tech space to make marketing our business in 2024 simpler and easier  ✨ The secret to consistent marketing and why it matters in 2024.    Where to find Jenn  Facebook: https://www.facebook.com/jenndonovan.au  Instagram: https://www.instagram.com/jenndonovan_/  LinkedIn: https://www.linkedin.com/in/jenn-donovan/  Website: https://socialmediaandmarketing.com.au/ Links mentioned ..read more

Do you wish that you could create a content strategy that’s both sustainable and actionable?  In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business.   This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use!  Mel covers:  ✨ What a strategy is, and what it isn’t  ✨ Unpopular opinion: 4 reasons why you don’t need to START with a strategy  ✨ The 5 things to keep in mind when crafting a sustai ..read more