In episode 20 of the B2B Content Corner Podcast, Megan sits down with co-founder and CEO of Plan A, Lubomila Jordanova, to discuss LinkedIn, personal branding, and climate messaging ..read more

In episode 18 of the B2B Content Corner Podcast, Megan sits down with Melina Costa, a climate change business journalist who is forever searching for stories of startups (in all sectors) that are paving the way towards a low carbon economy. In this episode, you will learn important takeaways on climate crisis communication and how you can leverage the social media platform, LinkedIn, to get your CleanTech brand known in the market ..read more

In episode 17 of the B2B Content Corner podcast, Megan presents the top 2022 B2B Content Marketing trends from leading industry publications like B2B Marketing Alliance and B2B Content Marketing Institute. And of course, it’s with her take on the topic, too. Tune in to this short and digestible episode on B2B content trends ..read more

In this episode of the B2B Content Corner podcast, I sit down with Ashley Levesque who is the Director of Marketing at Demio. Ashley dives deep into the details of producing and giving highly engaging B2B webinars. In the episode, we discuss How B2B companies get webinars wrong How you can create more engaging [...] The post How To Host Webinars That Engage And Convert (Episode 16) appeared first on MTC | The Content Agency ..read more

In this episode of the B2B Content Corner podcast, I cover important tactics to help you maximise your time during the content creation process. As a 1-person marketing department, you might find yourself short on time and resources to implement your strategy. In the episode, I discuss the Importance of choosing your marketing channels [...] The post Staying Focused: How To Approach Content Strategically As A 1-Person Marketing Department (Episode 15) appeared first on MTC | The Content Agency ..read more

In this episode of the B2B Content Corner podcast, Megan talks with Alex Price, Founder of 93digital, a leading UX, design and development digital agency working with marketers to build the websites that sit at the heart of their growth, and the community group FINITE, a global membership community for marketers in B2B tech, software & SaaS, about the importance of organic SEO for B2B SaaS companies. They discuss: * Stats taken from the 2021 B2B Marketing Trend Report & surprising findings * Why organic SEO is an opportunity many B2B brands miss out on * Common mistakes B2B companies m ..read more

In the new podcast series "What Works", B2B Content Corner host Megan Thudium brings to the space multiple guests to cover a specific topic in 3-minutes. In this episode, we discuss B2B content tactics and what's currently working in the industry. Every guest was asked to comment on the specific question, What content tactics [...] The post What Works: Popular B2B Content Tactics In 2021 (Episode 13) appeared first on MTC | The Content Agency ..read more

Tune into episode 11 of the B2B Content Corner Podcast, a solo episode by me, Megan Thudium. In this episode, we cover how to best write your B2B blog posts and a few tips & top questions on creating great B2B content. Also keep in mind, there are a lot of things happening behind [...] The post B2B Blog Posts: How To Write Top-Notch Content (Episode 11) appeared first on MTC | The Content Agency ..read more

Human-centered marketing is a hot topic within our agency. We cover the topic thoroughly in blog posts, LinkedIn Content, and we’ve even dabbled on this topic in the B2B Content Corner podcast. We’ve said this before, human-centered marketing is relevant now. Now in 2020. And it will continue to be relevant to stay ahead [...] The post Human-Centered Marketing: The Key To Modern B2B Growth (Episode 09) appeared first on MTC | The Content Agency ..read more

Get your messaging right. That’s the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to address your messaging with the Conversion Equation. If done right, you’ll nurture the right [...] The post Messaging: A Key Piece To Your B2B Growth With Jennifer Glass (Episode 8) appeared first on MTC | The Content Agency ..read more