
Content Rookie
1,000 FOLLOWERS
This a podcast for people who want to learn Content Marketing, Content Strategy, and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Content Rookie
3w ago
Episode 52: Upskilling as a UX Writer and going into leadership
Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you.
Learning outcomes:
Learning leadership and management
Activating your network
New skills are everywhere
Upskill opp ..read more
Content Rookie
3w ago
Episode 51: UX Writing at IKEA and why an AI probably won't steal your job In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden. Learning outcomes: The development of AI for writing The future of ChatGPT and other writing-related AIs How AI will change the writing landscape UX Writing at IKEA Connect with guest, Bilgi ..read more
Content Rookie
1M ago
Episode 51: UX Writing at IKEA and why an AI probably won't steal your job
In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden.
Learning outcomes:
The development of AI for writing
The future of ChatGPT and other writing-related AIs
How AI will change the writing landscape
UX Writing at IKEA
Connect with guest, Bilg ..read more
Content Rookie
1M ago
Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. Hi@nicoletells.com --- Send in a voice message: https://anchor.fm/contentrookie/message ..read more
Content Rookie
2M ago
Episode 49: What's the ROI of UX Writing?
In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer.
Learning outcomes:
Writing a book
The ROI of UX Writing
Collaborating with business stakeholders
Connect with guest, Yael Ben-David:
Website https://www.yaelbendavid.me/
Bo ..read more
Content Rookie
4M ago
Episode 47: Writing is designing and Figma ain't that great
Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder.
Learning outcomes:
How 'Writing is designing' came to be
Workshops on content design with Michael and Andy
Why Figma for writers is overrated
How you sometimes just need to claim that UX writing title!
***
Connect with guest, Michael Metts:
"Where you can sign up for our newsletter to hear a ..read more
Content Rookie
4M ago
Episode 46: Misfit? This is why you're great at content.
In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen.
Learning outcomes:
What countercultures and content design have in common
Counterculture ways of looking at things in tech
From punk to top content designer
Turning you're (unique) perspective into your strength in content ..read more
Content Rookie
4M ago
Episode 45: You're underestimating the importance of SEO for UX writing
In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics.
Learning outcomes:
Why SEO is important for UX writing
What SEO is
How to get started with SEO
Selling SEO to clients
UX writing examples with SEO
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Connect with your h ..read more
Content Rookie
4M ago
Episode 44: Running a successful project with a UX writer, designer and researcher
In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here!
Learning outcomes:
What makes a design project successful
How do writers, designers and researchers best collaborate
How to create an inclusive hiring process
How to scale a team
How ..read more
Content Rookie
4M ago
Episode 43: How to explain what you do as a designer or writer
In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding what we do (as creatives) and explaining it to others.
Learning outcomes:
Popular titles in design
Popular ..read more