Content Rookie
25 FOLLOWERS
This a podcast for people who want to learn Content Marketing, Content Strategy, and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Content Rookie
3w ago
Episode 69: Leading content design and a look at the job market
In today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel shares her thoughts on what skills are needed to manage both content design and design teams successfully. We also talk about her current approach to finding her next leadership role.
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Connect with guest, Rachel McConnell:
https://ww ..read more
Content Rookie
2M ago
Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists
In today's episode, Andrew Stein shares his journey into the field from a background in copywriting. He also dives into what helped him figure out writing for UX before the job was really popular, plus tips on doing good work as a solo UX writer dedicated to a large team.
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Learning outcomes:
- Transitioning into content design
- How is UX writing different from copywriting (if at all)
- Generalist vs specialist approach
- Thriving as the only UX writer in your team
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Connect with host, Nicole Michaelis:
ni ..read more
Content Rookie
2M ago
Episode 67: Don't let Content Design gaslight you
In today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tempo talk in a discussion with me about all things lifting the weight of content design off our shoulders. How can we stop overidentifying with work? How do we set clear boundaries? And what can we do to take a step away from how we ideally want content design to work vs the reality of it? This and more is discussed in this heartfelt hour of conversation.
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin ..read more
Content Rookie
5M ago
Episode 65: Content design and UX writing tactics that move the needle
What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams.
Learning outcomes:
- What you can already learn during interviews
- Onboarding as a content designer
- Understanding team and org structure
- Document ..read more
Content Rookie
7M ago
Episode 64: Working in a Growth team
In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of design teams, how content design works in a growth setting, and what some of the challenges and opportunities are.
---Learning outcomes:
What's a growth team?
How is it set up?
The day to day of a growth team
Content design in a growth team
Challenges, opportunities, fun bits
---Connect with guest, Ademar Rodrigues:
https://www.linkedin.com/in/ademarrodrigues/
---Connect ..read more
Content Rookie
9M ago
Episode 63: Can UX Writers manage other designers?
In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writing title and what helped her become a successful product design manager.
Learning outcomes:
From copywriting to UX Writing
Becoming a UX Writing manager
Becoming a product design manager
Leadership in Content Design
Connect with guest, Shannon Leahy:
Linkedin: https://www.linkedin.com/in/shannonleahy/
Connect with host, Nicole Michaelis:
nicoletells.com // Contentro ..read more
Content Rookie
9M ago
In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems, as well as how to deal with challenging situations and picking our battles.
Learning outcomes:
Coming into UX writing from Psychology
The career trajectory of a content designer in Europe
Day to day of the job
Storytelling and framing content design problems
Connect with the guest, Iara:
Linkedin: https://nl.linkedin.com/in/iara-lucena-toes-210485104
Website: https://www ..read more
Content Rookie
11M ago
Episode 61: My UX Writing and Content Design focus areas this year
I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why.
Read my article on the topic: https://medium.com/p/f6cc9983e4dc
Learning outcomes:
How to focus your craft and leadership skills
What I'm focusing on this year
How I view AI
What I think about team dynamics
How being a content design lead is different from other lead roles
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linke ..read more
Content Rookie
1y ago
Episode 60: How to be creative when the world is on fire
Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial.
Learning outcomes:
What is creativity?
Tips for being creative in strange times
Mindfulness practice for creatives
Creative communities and how they can he ..read more
Content Rookie
1y ago
Episode 59: Get started with information architecture
Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that need to be involved when working on IA? In this episode I share my experience working with IA and what has worked well for me (and what hasn't)
Learning outcomes:
What is Information Architecture?
What is taxonomy?
How to lead IA projects and collaborate with others
How to document IA
Why IA impacts other content design efforts
Connect with host, Nicole Michaelis:&nbs ..read more