Content Rookie
24 FOLLOWERS
This a podcast for people who want to learn Content Marketing, Content Strategy, and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Content Rookie
2M ago
Episode 65: Content design and UX writing tactics that move the needle
What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams.
Learning outcomes:
- What you can already learn during interviews
- Onboarding as a content designer
- Understanding team and org structure
- Document ..read more
Content Rookie
4M ago
Episode 64: Working in a Growth team
In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of design teams, how content design works in a growth setting, and what some of the challenges and opportunities are.
---Learning outcomes:
What's a growth team?
How is it set up?
The day to day of a growth team
Content design in a growth team
Challenges, opportunities, fun bits
---Connect with guest, Ademar Rodrigues:
https://www.linkedin.com/in/ademarrodrigues/
---Connect ..read more
Content Rookie
6M ago
Episode 63: Can UX Writers manage other designers?
In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writing title and what helped her become a successful product design manager.
Learning outcomes:
From copywriting to UX Writing
Becoming a UX Writing manager
Becoming a product design manager
Leadership in Content Design
Connect with guest, Shannon Leahy:
Linkedin: https://www.linkedin.com/in/shannonleahy/
Connect with host, Nicole Michaelis:
nicoletells.com // Contentro ..read more
Content Rookie
6M ago
In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems, as well as how to deal with challenging situations and picking our battles.
Learning outcomes:
Coming into UX writing from Psychology
The career trajectory of a content designer in Europe
Day to day of the job
Storytelling and framing content design problems
Connect with the guest, Iara:
Linkedin: https://nl.linkedin.com/in/iara-lucena-toes-210485104
Website: https://www ..read more
Content Rookie
8M ago
Episode 61: My UX Writing and Content Design focus areas this year
I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why.
Read my article on the topic: https://medium.com/p/f6cc9983e4dc
Learning outcomes:
How to focus your craft and leadership skills
What I'm focusing on this year
How I view AI
What I think about team dynamics
How being a content design lead is different from other lead roles
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linke ..read more
Content Rookie
10M ago
Episode 60: How to be creative when the world is on fire
Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial.
Learning outcomes:
What is creativity?
Tips for being creative in strange times
Mindfulness practice for creatives
Creative communities and how they can he ..read more
Content Rookie
11M ago
Episode 59: Get started with information architecture
Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that need to be involved when working on IA? In this episode I share my experience working with IA and what has worked well for me (and what hasn't)
Learning outcomes:
What is Information Architecture?
What is taxonomy?
How to lead IA projects and collaborate with others
How to document IA
Why IA impacts other content design efforts
Connect with host, Nicole Michaelis:&nbs ..read more
Content Rookie
1y ago
Episode 58: Am I crazy or am I just context-switching?
Context switching is one of the leading causes of overwhelm and burnout among content designers and UX writers. But why is it like that and what can you do to help yourself (and others)? In today's episode, I share my best tips for tackling the context overwhelm and managing up!
Learning outcomes:
What is context switching?
Why are UX Writers and Content Designers context-switching more?
How to mitigate it
Hang in there!
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin ..read more
Content Rookie
1y ago
Episode 57: Why I no longer believe in Content Design v 2.0
A while ago I wrote an article for UX Collective on the above topic. It went viral and started a major debate. In this episode, I talk a little bit more about my points from the article and how we can save Content Design.
Link to article: https://medium.com/p/e71aeb5f060c
Learning outcomes:
Why is Content Design struggling?
How can we help Junior UX Writers?
What can leaders do to help?
What can you do to be a more successful Content Designer?
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com ..read more
Content Rookie
1y ago
Episode 55: Getting promoted as a UX Writer
In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans.
Learning outcomes:
Titles: What they mean
The process behind promotions
How levels vary between companies
Documenting your work
Cross-team collaboration
Connect with host, Nicole Michaelis ..read more