
Grounded Content - content strategy, marketing, and content creation
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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search for insights, strategies, and tactics from the most accomplished thinkers and doers in the field.
Grounded Content - content strategy, marketing, and content creation
2M ago
Are you an expert looking to get your work published in top magazines and journals? In this podcast episode, Erica Holthausen explains how to make it happen.
We talk about:
The traditional way of getting published in high-profile publications, such as relying on connections or having a good publicist, is not as necessary as it used to be. Publications like Inc, Forbes, and Entrepreneur have a large need for content to drive traffic and advertising revenue, and they often rely on experts to provide this content. But how do you become one of them?
Strategies for overcoming writer's ..read more
Grounded Content - content strategy, marketing, and content creation
2M ago
Are creativity and productivity at odds with one another? Today on” Grounded Content” host Marion Abrams asks Gregg Clunis, host and producer of "Tiny Leaps, Big Changes," to explore the relationship between these two seemingly conflicting forces and to share what his work in self development can teach content creators. Discover the keys to consistently creating good work, find out how to get out of your own way and be productive as a creative, and gain insights from a veteran podcaster and independent creator on how to motivate yourself. Plus, explore the role of self development in boo ..read more
Grounded Content - content strategy, marketing, and content creation
3M ago
Listen to the episode intro and you'll see I decided to try some AI content tools out. The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes. Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the episode in order to get it to write a description of the episode ... but here's what it came up with when I asked for a "catchy title and episode description."
Title: "Unleashing the Power of Effective Content Teams with Christoph Trappe"
D ..read more
Grounded Content - content strategy, marketing, and content creation
4M ago
Podcasting is hot right now, that means you can expect a lot of newly minted so called experts, especially in the space of monetization. But we don’t share BS advice, that’s why I invited Christy Haussler, the founder of Team Podcast and the host of the Podcast Monetization Secrets podcast. Christy has been in the business and worked with dozens of podcasters. When she saw how disheartened podcast hosts with good download numbers were getting about the financial side she decided to step in. She clears up some of the misinformation about how podcast sponsorship really works.
More about Christy ..read more
Grounded Content - content strategy, marketing, and content creation
4M ago
How do you get the most out of your creative team? That's what I talk about in this super short episode with no guest.
Do you agree?
Let me know on instagram at Madmotion
of my website Madmotion.com
  ..read more
Grounded Content - content strategy, marketing, and content creation
4M ago
There is no one size fits all solution. If someone tells you there is, they are trying to get your money. Don't fall for it.
  ..read more
Grounded Content - content strategy, marketing, and content creation
4M ago
How do you make the "ask"? Maybe it's simpler than it seems. On this episode of the Grounded Content podcast I talk to my friend Matt B. Davis. He's not an expert in marketing, or personal branding, or networking. He's the podcast host who created Obstacle Racing Media, a podcast & media business that has grown from a hobby to a full time job. One that supports his family. He and I talk about this stuff a lot - about what we do to be successful in the independent media world, to market our shows (and for me my client's shows,) to market ourselves, and our products. What works ..read more
Grounded Content - content strategy, marketing, and content creation
4M ago
How do you create content that others will share? What if they would share the content without even being asked? Michael Roderick has discovered a framework that you can use - whether you want to be talked about (in a good way) when you leave the room, get people to share your podcast, or need to accelerate the spread of your message. Of course, as always, it's within the context of grounded, genuine conversations and we touch on the big picture philosophy and ethics behind the tactics.
Small Pond Enterprises http://www.smallpondenterprises.com/
Access to Anyone podcast ..read more
Grounded Content - content strategy, marketing, and content creation
4M ago
A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work.
We are always looking for ways to get attention for our content, products or campaigns. One way to do that is through a well-executed PR campaign. A big part of that is making sure you have a great pitch. I spoke with Cristina Marcello, who is a PR expert, about what makes a good pitch. They said that it's important to make sure that your pitch is ..read more
Grounded Content - content strategy, marketing, and content creation
4M ago
Are WEB3 and Community the same thing? How do you build a community is that different from an audience?
In this episode you will learn:
What does community building really mean, and how do you do it effectively?
What are the benefits of building a community versus simply building an audience?
What are the different types of community, and which is right for you?
"Building community is the hot topic in digital marketing and content right now, especially around the development of Web Three. But what does that really mean and. How do you do it?"
Heather Parady is a restless creative ..read more