A smart city uses technology to improve the quality of life of its citizens. This can include everything from reducing crime and traffic congestion to increasing the efficiency of city services. In recent years, there has been a growing interest in South Korea regarding smart cities, as they offer several advantages over traditional cities. KIOT, an IoT startup in Korea that offers AI solutions for smart cities, is getting a lot of attention from businesses and the Korean government as Korea looks to be at the forefront of the 4th industrial revolution. They offer cost-effective edge solutions ..read more

There is an increasing need for clean and green solutions to lower emissions following The Paris Agreement. This has led to the rise in the EV and hydrogen markets which are both forecast to grow in the coming years to go carbon neutral. One of the top trending markets not just around the world but also in South Korea is the green hydrogen market. HEZ, a startup in Korea, is one of the few startups focused on using green hydrogen to reduce vehicle greenhouse gas emissions.  What is Green Hydrogen? Green hydrogen is when hydrogen is produced by splitting water using electrolysis. By doing ..read more

An innovative mobility media startup Kizzle Korea has launched the Taxi Mediabar, which can be installed in any moving vehicle to target potential customers. Taxi advertising can be an effective marketing strategy for companies to promote their product or services. Aside from traditional media such as radio, newspapers, tv, and the internet, the empty spaces inside a taxi can serve as a tool for advertising at a much lower price. In addition, the ads get the full attention of the passenger.  Taxi advertising can be a very effective marketing tool, targeting consumers with higher purchasin ..read more

COVID-19 has increased the demand for air sterilizers around the world. South Korea is home to some of the top air purifiers due to Korea’s dealing with fine dust every single year. However, an innovative startup in Korea has combined Korea’s air purification know-how with its air sterilizer technology. This startup is called DYNAIR, and their premium air sterilizer shows a reduction of bacteria and viruses by up to 99.9%. The FITI Testing & Research Institute conducted the test. Due to government support and venture investment, DYNAIR has been able to invest in research and development to ..read more

The last decade has seen the popularity of eco-friendly and upcycled fashion brands. There are several reasons for this trend. One is that consumers are becoming more aware of the negative environmental impact of the fashion industry. The manufacture of fashion items requires a lot of energy and water, and the use of toxic chemicals is common. This has led to environmental disasters such as the collapse of clothing factories in Bangladesh and the pollution of rivers in China. As a result, consumers are increasingly interested in buying clothes that have been made more sustainably. HARLIE K is ..read more

The global fertility services market is estimated to reach $45 billion by 2027. This opens up a massive opportunity for startups to innovate in the space. One of the most innovative startups is INTIN, the creator of a male sperm analyzer called OVIEW-M, which uses the camera on a smartphone to analyze sperm counts. They are also the creators of an at-home ovulation tester that uses salvia instead of urine samples.  The Rise in Male Infertility According to a new report by Transparency Market Research, the global market for male infertility treatments is expected to reach $5.4 billion by 2 ..read more

Virtual worlds are no longer concepts we only see in movies. Over the past few years, virtual technologies have been on the rise. Especially with the ongoing pandemic, creating immersive experiences using virtual technology has become an everyday escape for people. Whether through games, social media, or even work, more and more have adopted virtual technologies into their daily routines. In South Korea alone, the government plans to invest approximately $180 million into VR and AR technologies to support its development and growth. Furthermore, it is predicted to outgrow other media segme ..read more

“Digital marketing experts estimate that the average consumer sees around 5,000 ads a day.” Those that spend over 4 hours per day on their smartphone might see double that. The competition to grab consumers’ attention is growing by the day. If companies don’t stay updated with the latest digital marketing trends, they could get left behind. One of the marketing trends that has been the most effective on consumers is 3D Advertising in digital marketing. More companies are shifting their traditional marketing campaigns to 3D visual design campaigns to create immersive experiences for their cu ..read more

Dubbing in foreign movies or TV shows has never been great. A perfect example is the Korean hit drama series on Netflix, Squid Game. The lack of continuity between the actor’s mouths and the words spoken took away from the viewing experience for the dubbed version of Squid Game. In addition, they used different actors for the dubbing, which made it awkward and not in sync. AI startup Klleon is the creator of KLling, a next-generation auto dubbing solution that enables the characters in a video to speak directly in the language the user wants. Want the character to speak in English? Korean? Chi ..read more

Korean startups in the cybersecurity sector have been coming out with products and services for many years now. The demand now is higher than ever before. You can see this in that South Korea has a major shortage of experienced cybersecurity professionals to fill open positions. The high demand is that cybercrime is estimated to reach $10.5 trillion annually by 2025. However, with the advancement of AI, machine learning and a new breed of hackers, cybersecurity startups in Korea have been attracting a lot of funding to develop products or services to secure applications for remote workers and ..read more