Ep 94 | Time to hustle. Jayde Pope from Greystone.
The Lonely Marketer
by Glenn Southam
2M ago
Recruitment can be done differently. And in this episode, Jayde Pope from Greystone explains how. She speaks about how her business operates more like a 'club' for engineers and how that empowers her to get close to her audiences and push the boundaries a bit with marketing.  With a background in sales (both estate agency and recruitment), we dive into how that experience enables her to link sales and marketing more effectively and get the buy-in for content and campaigns (Spoiler alert - it's all about communication). Also, for about eight years, Jayde had a side-hustle which she talks a ..read more
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Ep 91 | That's the way, aha, aha I like it. Kate Harding from MA (Montreal Associates).
The Lonely Marketer
by Glenn Southam
2M ago
Kate Harding joined MA (then known as Montreal Associates) knowing that she was taking on a big project(s). Those projects were a complete rebrand, one recruitment website and a careers website. All as a team of one. In this episode, we delve into the catalysts, the approaches and the results of pushing boundaries and 'sticking to your guns' when it comes to trying something a bit different when it comes to digital marketing. This is a brilliant listen for anybody reviewing their brand, website or purpose at the moment. With more companies in reflection mode over the past 12 months, 'what do w ..read more
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Ep 89 | You've done well my young apprentice. Sean Furey & Max Barber from First Point Group.
The Lonely Marketer
by Glenn Southam
2M ago
There are not many 21-year-olds with four years of recruitment marketing experience but we speak to one in this show. As recruitment marketing teams across the land start to look to build out their teams and capabilities we explore the apprenticeship route from somebody who has been on the journey. From managing expectations to being emotionally intelligent in management it is clear that apprenticeships are not the cheap option for businesses and in some ways, it's more about the apprentice rather than what they actually do. You'll reap the rewards later. We also jump into the subject of 'taug ..read more
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Ep 111 | Everything is Figureoutable. Amity Watts from Cubed Talent.
The Lonely Marketer
by Glenn Southam
2M ago
After a little podcast siesta (or maybe a hibernation?), we are back with Amity Watts from Cubed Talent joining us having recently started a new role. We dive into her personal takes of the candidate experience when searching for a new position and she gives plenty of guidance to anybody potentially looking at new pastures. With a load of experience on the marketing agency side before joining the world of recruitment, Amity also shares her 'best bits' from that part of her career and how it's helped shape her approach in our crazy land. Throw in some chat about being a working parent, practisi ..read more
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Ep 87 | Three brands and two little babies. Helena Sullivan from Trinnovo Group.
The Lonely Marketer
by Glenn Southam
2M ago
Helena entered the world of recruitment marketing at 18, continued to work whilst at university and twenty years later is still here. In this episode, we explore what has changed for Helena in that time, how she built her marketing team from one to 11 at the SR Group and the importance of being flexible in your approach. Helena had two children in quick succession and returned to the world of work in April 2021. We discuss how being 'out of the game' for two years made her feel and how she prepared herself for a brand new role at Trinnovo Group. We touch upon what trends are impacting recruitm ..read more
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Ep 113 | Platforms and products. Do they have a place in recruitment? Jake Gorgol from OutScout.
The Lonely Marketer
by Glenn Southam
2M ago
Joining us from Austin, Texas, Jake Gorgol is our latest guest. Jake works for OutScout who are part of the JCW Group, and the business describes itself as a "technology talent matching platform".  The great thing about this conversation is that this is not an add-on the existing recruitment and staffing services, it's a dedicated business trying to do things differently (but still retaining the human element). Jake's marketing background is a product one having previously worked at Abercrombie & Fitch and we dive into how his experiences there have guided his approach in the staffing ..read more
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Ep 86 | Reach for the stars. Jack Martin from Gattaca.
The Lonely Marketer
by Glenn Southam
2M ago
"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but you can tell he is putting all of the building blocks in place to achieve it. Starting his career doing bids, Jack has progressed to lead both the marketing and bids team and although he appreciates he does not know everything about recruitment marketing, you get the feeling his desire to improve everything will see him go far. This episode talks about agility, Scrum methodology and process automation as well. We're certain it's going to give loads ..read more
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Ep 109 | That's not my name! Ellie Finey from Fraser Dove International.
The Lonely Marketer
by Glenn Southam
2M ago
Ellie Finey (pronounced "Fine-y") from Fraser Dove kindly joined me for the latest episode of the podcast. We rambled on loads about moving from the world of agency marketing to an in-house team and how the sense of belonging is important to her and her growth. Ellie, as well as managing her team over at FDI, also actively mentors marketers and we talk about this and how it builds key leadership skills. A key part of this is accepting that you don't know everything and surrounding yourself with people who can keep you learning all of the time. Another drop of recruitment marketing experiences ..read more
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Ep 112 | He played knick knack on the gate. Haydn Morgans from Search Stack.
The Lonely Marketer
by Glenn Southam
2M ago
The obsession to record ROI is real. Whether it's putting pressure on ourselves or if it's coming from above, we can get consumed by proving a direct return - sometimes stopping us doing anything at all. In this episode we are joined by Haydn Morgans from Search Stack who gives his opinion on all things gated content, community and podcasts. Haydn's wide-ranging experience of working with multiple recruitment agencies enables him to provide real insight into what's working at the moment, what we need to do better and what opportunities are out there. I hope you enjoy it and, as always, Paiger ..read more
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Ep 107 I Just do it. Rowena Wilding from The Boden Group.
The Lonely Marketer
by Glenn Southam
2M ago
We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing. Coming into a new business, Rowena went on a mission to shift company tone of voices and how individuals communicated. Weekly workshops, a few carrots, a couple of sticks and a lot of championing success made it work. If there's ever a demonstration of taking a bull by the horns, Rowena's approach is it. From in ..read more
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