Keeping an Eye on Influencer Trends with Zenni Optical
Hashtag Influencer
by babbleboxx
1y ago
This week's episode features Deanna Dawson, Head of Content and Social Marketing at Zenni.com Deanna has been in the social media business since 2010 with Snapfish.com a leading photo eCommerce site and loves the authentic, storytelling nature of Social Media Marketing ..read more
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Western Digital Embraces Influencer Marketing Globally
Hashtag Influencer
by babbleboxx
1y ago
In a world that is increasingly digitized, data storage, backups, hard disk, cloud storage, devices have become terms and language of necessity. Our guest today, from Western Digital, is Heather Davis, who's going to share with us how influencer marketers not only need and use their products, but how Western Digital itself has embraced influencer marketing as part of their overall marketing process.   About Heather Davis Leader of Corporate Communications at Western Digital   A 20-plus year veteran of the Public Relations industry, Heather Davis is a seasoned professional who has bee ..read more
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How to Create Integrated Campaigns with Long Term Value
Hashtag Influencer
by babbleboxx
1y ago
Shipt is a leading same-day delivery marketplace with personal shoppers who handpick and bring products you want right to your doorstep. We’re here today with Riley Cronin, Director of Influencer Marketing, who’s going to share some insights with us. Riley Cronin is a seasoned influencer marketing strategist who has built and managed Shipt’s aggressive influencer playbook to support rapid national expansion since 2015. Shipt was acquired by Target in Nov. of 2017 for $550M and continues to grow as a nationally recognized brand. Riley believes in a relationship-first approach and uses next ..read more
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Creating Content at Scale with Influencer Marketing
Hashtag Influencer
by babbleboxx
1y ago
In the world of apparel and accessories, Sequential Brands is one of the largest scale licensing companies with an extensive portfolio of famous brands across multiple industries. And today's guest, Lauryn McLaughlin, seems to manage it all. On today's episode, your host Sherri Langburt goes on a deep dive going back to how Lauryn started as a digital assistant and what her journey was like in landing this role as the Senior Director of Marketing for Sequential Brands. Sherri also discusses her passion working for a brand and her time at Weight Watchers. Juggling a portfolio of brands like Lau ..read more
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Brand Ambassadors Are A Subscription Box's Best Friend
Hashtag Influencer
by babbleboxx
1y ago
This week on Beyond the Boxx Sherri Langburt interview Kris Hing. Kris Hing is a Senior Marketing Associate at BARK, the makers of BarkBox. She and her dog Grady have worked for BARK, the world’s most dog-centric company, for four years. Kris helps BARK on its mission of making dogs as happy as they make their humans by managing strategic partnerships, collaborations, and experiences. Kris founded BARK’s influencer program from the ground up, and has since grown it into a network of over 600 brand ambassadors. While her responsibilities have spanned many areas of the marketing function, s ..read more
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Veterinarian Influencer Marketing
Hashtag Influencer
by BabbleBoxx
1y ago
Andrew Ciccolini is a Medical Director at the National Mill Dog Rescue, a large non-profit located in Peyton Colorado, and the Director of Non-Profit Initiatives at Galaxy Vets. His background includes serving in the U.S. Army, where he worked his way up from Associate Veterinarian to VP of Operations. In addition to his Doctorate in Veterinary Medicine, he has a Master’s degree in Organizational Leadership. Donate or volunteer at https://galaxyvets.foundation/ Help the Ukrainian Armed Forces: https://bank.gov.ua/en/news/all/natsionalniy-bank-vidkriv-spetsrahunok-dlya-zboru-koshtiv-n ..read more
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CBD Pioneer Soars By Educating Influencers
Hashtag Influencer
by babbleboxx
1y ago
This week's guest on Beyond the Boxx is Emily Loss.  Emily Loss is Manager of Influencer Relations and Social Media Strategy for CBDistillery, the company that is the driving force behind the #CBDMovement™. She strives to assimilate brand vision and goals with influencer’s voice by pushing boundaries in real-time ad development. Emily has a passion for experience architecture and immersive video, and tries to weave both through all marketing projects that she is a part of. She is passionate about creatively forging emotional connections and authentic relationships between brands and influ ..read more
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Influencer Marketing Trends with Associate Director at Pub W, Kaijona 'KJ' Wade
Hashtag Influencer
by BabbleBoxx
1y ago
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Blowing Up The Gaming Industry One Influencer At a Time
Hashtag Influencer
by babbleboxx
1y ago
This week's guest on Beyond the Boxx is Andrew Lilien, Vice President of Marketing at TURTLE BEACH CORPORATION.   Andrew Lilien has 20-plus years of brand, consumer and retail marketing experience. During the past eight years with Turtle Beach he’s developed and launched numerous innovative marketing programs, including developing and placing over 20,000 interactive displays globally that increase consumer product trial to drive sell-through at retail. As Turtle Beach’s Vice President of Marketing, Andrew oversees all retail and consumer facing initiatives, includ ..read more
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Educating Influencers in a Diverse & Evolving Landscape
Hashtag Influencer
by babbleboxx
1y ago
Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and a Co-Founder of CARBON AUGUST, a digital platform providing resources for influencers.She is the co-founder of Carbon August, an influencer education company that produces the Influencer Business Plan, the Influencer Launch Plan, and The Miner: Your weekly dose of OMG, LOL and WTF in influencer marketing. Brittany is a pioneer in the influencer industry and has booked influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good ..read more
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