Social media users trust brands over influencers on finance, apparel, skincare Cash-back rewards drive consumers to open new credit cards Starbucks saying goodbye to global CMO role is part of a larger trend AI will ‘supercharge’ creativity but exacerbate existing privacy concerns, says VML exec OpenAI’s Sora could create a new era for video marketing —but it could also clutter YouTube and TikTok Coca-Cola, Gap adjust marketing strategies to stay lean, grow Political ad spend is nearly triple what it was in 2016 Banking industry chiefs say boring is good—and most customers agree How the DOJ’s ..read more

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our to keep our clients at the forefront of key developments and trends before they hit the mainstream ..read more

..read more

..read more

..read more

..read more