Being a parent is the toughest job there is — shouldn’t you be rewarded?! We think so, and there are many kid and baby product ambassador programs out there that agree. If you’re new to the concept, brand ambassador programs incentivize customers to promote products they already know and love. These programs are a win-win, benefiting both brands and their ambassadors.  Ambassadors typically receive incentives like points, discounts, exclusive content, and recognition from the brand—not to mention access to a community of people with similar interests. Brands receive referral sales, increa ..read more

Introduction There are thousands of skincare brands out there; but Bubble is special! Affordable, sustainable, dermatology-developed products are the brand’s claim to fame. That might sound like other beauty companies you know, but Bubble caters specifically to young people and youthful skin concerns. Their target demographic, unusual for the industry, makes the Bubble ambassador experience truly unique.  Depending on someone’s stage of life, they can participate in the Bubble community as a Brand Ambassador, Campus Amassador or Bubble Parent. The entire community is inclusive and support ..read more

If your brand has any competition — and who doesn’t? — then you’re likely vying for attention and loyalty. And you’re hopefully leveraging your relationships with loyal customers to help you stand out. Customer loyalty programs, when managed well, are proven to be extremely effective marketing tools. (In this article, we focus specifically on brand ambassador programs and brand ambassadors because, in our opinion, that’s the best option.) To truly unlock the power of ambassador marketing, there are specific brand ambassador traits to focus on. Read on to learn more. Why Your Brand Needs a ..read more

If you’re reading this, you likely manage a brand ambassador program or are involved in some form of ambassador marketing. If you’re on the fence about starting a customer loyalty program for your brand, read this. You might already understand that brand ambassadors are valuable for building awareness and driving sales. But do you know how to nurture long-term relationships with brand ambassadors or why you should strive for high ambassador engagement? One statistic that should get your attention is that your most loyal customers, the top 1%, will, on average, spend five times more t ..read more

Introduction: What is Brand Ambassador Marketing? Brand ambassador marketing, or ambassador marketing, is a powerful way for brands, particularly e-commerce brands, to connect with customers authentically. A well-managed brand ambassador program recruits loyal customers and vets them with an application. It then incentivizes accepted brand ambassadors to share user-generated content about the brand with their social circles and online communities. For the best content, you’ll need content briefs. In this blog post, we’ll explore how comprehensive content briefs make all the difference in ..read more

Love it or hate it, influencer marketing is here to stay — and influencers’ marketing power is growing exponentially worldwide. More than 100,000 TikTok influencers promote products to their niche audiences in the United States alone, cleverly weaving brand partnerships into their content… for a price.   This blog post delves into the current landscape of influencer marketing, exploring various types of influencers, their role in brand promotion, and the evolving trends set to define the industry in 2024. Join us as we examine what influencer marketing is all about. Benefits of Influ ..read more

Amazon’s Executive Chairman Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.”  If that’s true — and we believe it is — then word-of-mouth marketing is a brand’s best friend. Furthermore, a customer loyalty program is an absolute necessity. What happens when your existing customers sing your praises online? Things like sales happen: a recommendation from a friend is the #1 reason consumers make a purchase on social media. And things like increased brand awareness: 97% of Gen Zers discover new products on social platforms like Insta ..read more

In a digital era dominated by constant connectivity and social media chatter, the age-old practice of word-of-mouth marketing still wields significant influence over consumer choices. In fact, a 2021 study by Nielsen Trust, revealed that 88% of consumers trust recommendations from people they know above all other forms of marketing messaging. So, what are your customers saying about you and how can you steer the conversation in your favor? Below, we’ll take a deep dive into word-of-mouth marketing, offering insights into how businesses can harness its formidable potential in 2024. What is Word ..read more

Remember when we were limited to flavored coffees, juices and energy drinks, all packed with sugar, for a midday pick-me-up? Those days are behind us, and wellness beverages are having a moment. Consumers are ditching artificial ingredients in favor of adaptogens and nootropics. They’re looking for natural components like ashwagandha and milk thistle while nixing inflammatory, processed foods. Modern customers are more health-aware than ever before — and brands are listening.  In fact, the current boom in wellness beverages provides us with a huge array of options to pick from. With ..read more

In a digital era dominated by constant connectivity and social media chatter, the age-old practice of word-of-mouth marketing still wields significant influence over consumer choices. In fact, a 2021 study by Nielsen Trust, revealed that 88% of consumers trust recommendations from people they know above all other forms of marketing messaging. So, what are your customers saying about you and how can you steer the conversation in your favor? Below, we’ll take a deep dive into word-of-mouth marketing, offering insights into how businesses can harness its formidable potential in 2024. What is Word ..read more