Have you ever been chatting with a friend and they go on and on about a new device that has been an “absolute game-changer?” Maybe it’s a new coffee machine that gets their latte just right. They’re pitching it so hard you say, “Are they paying you or something?” That, my friends, is the root of brand ambassador marketing! In this post, we examine how brands are able to turn customers into brand advocates that promote and sell for the brand. How to Recruit Brand Advocates Some potential brand advocates are already in your reach. They’re repeat customers that you have access to via email and o ..read more

We’ve recently enhanced some of our product features to make brand ambassador management even easier! Here are the latest highlights. Email from Filtered Search Save time on communicating with your ambassadors and easily share updates with targeted contacts. This new feature allows you to email selected members directly from search filters. Here are a few examples of how you can use it: Search and select all unregistered users and send them a follow-up reminder. Search for individuals who haven’t completed an activity in the last 90 days and send them an email with suggestions. Search for me ..read more

76% of all internet users are part of at least one online community – a group, page, event, or forum, where they actively read and share opinions. This means one thing above all for your marketing strategy: people want to belong and participate. In order to create that kind of appeal, and you need to know the intricacies of how to build a community online. Simply put, an online community is a group of people interacting with each other on an online platform. Its members share common interests, values, or goals. Online relationships provide a sense of friendship, family, and even home. What’s ..read more

How can you amplify customer engagement for your brand? Those who try ad-hoc methods know how stressful it can be. And since 83% of customers expect companies to engage with them immediately upon contact, you need a proper tool to do it right. That’s why many companies have started looking for a customer engagement platform to solve their problems. For instance, Kaged Muscle uses the ambassador management software BrandChamp to handle its brand ambassador program. The result? The program increased sales tenfold and drives over $10,000 in referral sales monthly. Sign up for the BrandChamp.io de ..read more

The supplements market is rapidly growing – valued at nearly 150 billion globally in 2021, it is expected to reach 241 billion by 2028. It’s no surprise that with this growth comes a surge of new businesses competing for customer attention. How do some supplement brands succeed while others fail? Beyond having high quality products, word of mouth marketing is necessary for any company that wants to stand out. A supplement brand ambassador program can help fuel that. In this article, we review 3 successful supplement brand ambassador programs that boost brand awareness, sales and customer reten ..read more

Did you know that the influencer and ambassador marketing industry has doubled in value since 2019? With a post-pandemic surge in popularity, more and more businesses are realizing the potential for passionate advocates with brand ambassador skills to promote their products and services. Yet, when finding the right people to promote your products and services, what should you be looking for in a brand ambassador? How do you know they’re going to be successful before you’ve even started? Let’s take a look at what brand ambassador skills are vital to the success of your brand, and how to know if ..read more

Brand Ambassadors can be found in a variety of places. Depending on your industry, they may be athletes, gamers, foodies, or simply customers who love your brand. One powerful resource some brands overlook are employee brand ambassadors. The key to turning your employees into active brand ambassadors is offering an excellent work environment and structuring your program in a way that makes it easy for employees to get on board. In this post, we offer our insights into doing just that! Why do Employees Make Excellent Brand Ambassadors? Employees are a natural fit for brand ambassadors. They alr ..read more

Did you know that 62% of consumers report feeling an emotional connection to brands they most frequently buy from? This emotional connection is what makes customer loyalty — the willingness to make repeat purchases — so strong. Because retaining customers is less expensive than acquiring new ones, it’s desirable for brands to keep their customers feeling connected. But that’s not the only benefit of customer loyalty. In this article, we discuss 3 key benefits of customer loyalty and 3 ways you can improve it. Benefits of Customer Loyalty 1. Increased Sales and ROI According to Bain & Co, a ..read more

The holidays are quickly approaching, and you know what that means – time to kick up your Black Friday marketing strategies! According to the National Retail Federation, nearly 180 million shoppers made purchases in stores and online during the 2021 holiday shopping season. Online sales were especially strong, with 88 million shoppers making purchases on Black Friday and 77 million on Cyber Monday. With such large masses ready to spend, it’s important to create appealing offers and spread the word quickly. Here are our 5 tips to boost your holiday marketing strategy. Our 5 Essential Black fri ..read more

Red Bull is one of those things you probably have an opinion about, whether you drink it often or not.. If you do drink Red Bull, you either drink regular or sugar-free. There is no in-between, no flip-flopping between the two. You pick one side and you never waver. And if you don’t actively drink Red Bull you probably have before. It’s given you that extra boost for your Stats exam or helped you through that third double shift in a row. You’ve probably seen that branded mini-cooper driving around and anyone who sees that car coming knows what’s on the horizon, free energy drinks. That car als ..read more