In 2022, Ambassador Marketing is the key to successfully reaching your target audience in the most authentic, credible and trusted way possible. Online and offline, we’re completely saturated with advertising messages. We’ve become all but immune to traditional advertising methods and we’re turning more and more to people like us for trusted and authentic recommendations. Ambassador marketing leverages this trend to provide an effective, measurable and highly profitable marketing strategy. For this guide, we partnered with the experts behind Socialladder, an industry leading Ambassador Marketi ..read more

Possibilities and at the same time apprehensions regarding B2B influencer marketing are many. However, a lot of B2B marketers, in particular, consider influencer marketing not a fit for their business-to-business model, and this is where they go wrong with their calculations. The reach and influence of industry influencers are way more effective in getting brand recognition and customer attention than traditional marketing techniques. That is why even leading brands across various industries are partnering or associating with top industry influencers on digital as well as offline platforms as ..read more

What are the most challenging parts of running an ambassador or influencer program? According to the 2019 Influencer Marketing Report: 36% of marketers stated that finding influencers to participate in campaigns and programs is the most challenging, while 24% chose “management of contracts and deadlines” as the most challenging. Did you know that there are amazing solutions to overcoming these challenges? In this article, we’re going to introduce you to Brand Ambassador Program Management Software and what they can do to help your marketing program take flight! Index Skip to What You Need r ..read more

Some businesses are deeply deceptive, using questionable tactics to get ahead. Others commit to operating ethically and always aim for honesty. However, no matter how you run yours, you’ll run up against skepticism. People simply find it hard to trust brands. Can you blame them? This is certainly frustrating, though. Particularly when you’re telling the truth! A legitimate argument in your favor can be dismissed offhand. How can you succeed when people won’t believe anything you say? The answer is simple: you turn to User Generated Content (UGC). UGC consists of anything created by your custom ..read more