This organic fashion brand burst onto the scene with its colorful dungarees, and has built a dedicated fanbase. Now, they’re taking things to the next level with their Ambassador program.  ..read more

Fashion companies, like many other companies around the world, are focusing on a new method of marketing. Instead of spending budget on traditional advertising, which is becoming less and less effective, pioneering brands are investing in their own customers to spread their brands’ messages. Brand ambassadors, for example, help promote their favorite brands and build hype around new products. Moreover, they humanize your brand and extend your outreach. This article breaks down programs for the following brands: Revolve Just Strong Dia & Co. Outdoor Voices Sand Cloud Pura Vida Bracelets&n ..read more

‘Brand Ambassadors’ and ‘Social Affiliates’ are two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives.  ..read more

Audience VS Community A never-ending love-hate story between the two. Yes, they're different, but could you pick out the specific differences? You see, in the massive flood of content today, building authentic human connections is key to standing out.  Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters ..read more

Influencer marketing is a hot topic, but the various names and types of influencers/advocates can get very confusing. Luckily, Paul is here to clear up the confusion ..read more

..read more

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help.  ..read more

  ..read more

  A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy.  ..read more

  ..read more