MSL India Names Sahil Chopra Chief Operating Officer of Publicis Consultants Asia
Branding in Asia Magazine
by BIA Staff
2h ago
MSL, Publicis Groupe’s strategic communications, has tapped Sahil Chopra as Chief Operating Officer for Publicis Consultants Asia (PCA ..read more
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Corona India Has a Sunset View Rating System for Luxury Hotel Rooms
Branding in Asia Magazine
by BIA Staff
2h ago
Corona India sets out to create a sunset visual quality rating system akin to a Michelin Star for restaurants ..read more
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Yell Collaborates with iQIYI International for Creative Content and Production
Branding in Asia Magazine
by News Staff
4h ago
Over the past two years, Yell has officially entered the Chinese market and had the opportunity to collaborate with iQIYI on a creative music marketing campaign ..read more
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‘FUCC IT’ Says Campaign to Liberate Young Women Living with Cancer
Branding in Asia Magazine
by BIA Staff
4h ago
Charity organization, Cancer Chicks has launched a new brand platform and campaign, FUCC It, that wants to get Australians talking about and supporting young women living with cancer ..read more
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Hyundai Experiment Aims to Help People Beat the Winter Blues in One of the Darkest Cities
Branding in Asia Magazine
by BIA Staff
4h ago
Hyundai and Innocean are testing the IONIQ 5 N in Rjukan, Norway, one of Europe's darkest cities, to see if it can help people overcome seasonal affective disorder (SAD ..read more
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U.S. Passes Bill Banning TikTok Unless ByteDance Sells the Platform
Branding in Asia Magazine
by News Staff
4h ago
If President Biden signs the bill, TikTok will be forced to find a new owner or be banned from the United States ..read more
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Gulf Oil Lubricants India – ‘Gulf Unstoppable Army’ Campaign With Chennai Super Kings
Branding in Asia Magazine
by News Staff
5h ago
Adding a touch of humor to the campaign are entertaining films featuring uncanny lookalikes of CSK players such as Dhoni and Jadeja. These films humorously fill the void left by the real heroes who are diligently honing their skills on the field. They reinforce the campaign's central message: while the players focus on victory, the fans have the opportunity to shine by crafting their own Gulf Oil ads. The ultimate reward up for grabs is being able to see one’s own ad on TV ..read more
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Yandex Ads Announces New Advertising Format and Full-Screen Ad Designs
Branding in Asia Magazine
by News Staff
5h ago
Yandex Advertising Network, a part of Yandex Ads ecosystem of services for apps has announced a new Feed format, currently available in beta mode for Android apps, allowing apps to display dozens of different ads in one advertising block. The company said this is particularly suitable for utilities, news, classifieds, and other applications with scrolling capabilities ..read more
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Empowering Women Through Innovation – ‘Floating Stories’ by Amul
Branding in Asia Magazine
by BIA Staff
5h ago
"These are not tales of urban glamour but narratives of resilience from the heartland, where women have turned challenges into opportunities and cowsheds into cornerstones of prosperity ..read more
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Adobe Updates Photoshop with New Advanced Generative AI Features
Branding in Asia Magazine
by News Staff
6h ago
The company unveiled the next major release in Adobe’s family of creative generative AI models, Firefly Image 3 Foundation Model (beta), advancing AI image generation. According to the company, over 7 billion images have been created with Adobe Firefly since its launch in March of 2023 as generative AI drives significant user and usage growth across Photoshop and Express. The new Firefly Image 3 Foundation Model architecture powers the growing set of generative capabilities in Photoshop ..read more
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