Reading Time: < 1 minute I started Strategic in 2020 as an online membership publication by PR and communications experts for CEOs in the USA, UK and Ireland, writes Orla Clancy, founder at Strategic. At the start of the Covid-19 pandemic, communications professionals worldwide were coming together virtually to try and establish global communications best practice for their clients and organizations. I saw an opening to share this expertise in one place.  Continue reading or listen here: https://strategic-hq.com/wp-content/uploads/2023/10/Orla-Clancy.m4a During my conversations with s ..read more

Reading Time: 2 minutes JOB PURPOSE  Reporting to the External & Public Affairs Director, the Head of Communications is responsible for the public perception of the PRCA. Managing this perception involves developing marketing and communication strategies, understanding the importance of timing and setting, dealing with crises and setbacks, overseeing a team of two and ensuring that information released is consistent with the strategy at large. MAIN DUTIES AND RESPONSIBILITIES – Developing a cohesive communications strategy. – Assembling and overseeing a diversely skilled communication ..read more

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Reading Time: 2 minutes THE Public Relations and Communications Association (PRCA) Public Affairs Board – the professional body that represents the lobbying industry – has urged the Government to think again about how to improve the current legal framework governing lobbying. Continue reading or listen here: https://strategic-hq.com/wp-content/uploads/2023/10/PRCA.m4a The comments follow an evidence session held by the Public Administration and Constitutional Affairs Committee (PACAC) on Tuesday 17 October, at which Cabinet Office minister, Alex Burghart MP, rejected several recommendations f ..read more

Reading Time: 5 minutes Job Title: Chair, Department of Integrated Strategic Communication Working Title: Associate or Professor Department Name: 8M600: Integrated Strategic Communication Work Location: Lexington, KY Type of Position: Faculty Position Time Status: Full-Time Required Education The successful candidate must hold an advanced degree in a related discipline (earned doctorate preferred) and be eligible to qualify for tenure at the university. Required Related Experience The successful candidate must also be a leader with demonstrated excellence in university teaching and scholarship ..read more

Reading Time: 2 minutes ALMOST half of FTSE 100 boards and executive leadership teams (ELTs) lack a director of communications, director of corporate affairs or similar dedicated position according to new research published by the CIPR, the world’s only royally chartered body for PR professionals. Continue reading or listen here: https://www.strategic-hq.com/wp-content/uploads/2023/09/CIPR.m4a The findings have been published one year on from the CIPR’s first analysis of the FTSE 100, which found a near identical lack of dedicated communications support. A worrying lack of progress has been m ..read more

Reading Time: 3 minutes THERE is no one way to write a good brief, writes Dr Stuart Thomson. Ask a host of communications professionals and they will have a list of horror stories alongside advice on what makes a good brief. But get the brief wrong and it can undermine the project and the working relationship from the start. Continue reading or listen here: https://strategic-hq.com/wp-content/uploads/2023/10/Dr-Stuart-Thomson.m4a What makes a good brief The brief for any communications work, PR, PA, internal communications, should have the same fundamental approach. It needs to provide backgr ..read more

Reading Time: 3 minutes ASK anyone from all sectors across the PR industry, 2023 has been a strange year for business development, writes Katie Hawkins, Mixology Communications. Continue reading or listen here: https://strategic-hq.com/wp-content/uploads/2023/10/Katie-Hawkins.m4a The start of the year was all doom and gloom – brands cutting agency budgets or cancelling contracts altogether. The summer, which is notoriously quiet, saw a busy period for new business, CCOs started to loosen the purse strings and allocate communications budget for the second half. But overall, I think we can all ..read more

Reading Time: 4 minutes JUST when it felt like the communications industry had successfully weathered the challenges of the pandemic era, global instability and inflation brought a fresh set of issues, writes Lucia Barbato. Continue reading or listen here: https://strategic-hq.com/wp-content/uploads/2023/10/Lucia-Barbato.m4a 2024 will be the year where brands will demand even more creativity from their communications teams to find innovative ways to stay in front of prospects with tighter budgets and a hawkish approach to return on investment.  Here are my top five predictions for the bi ..read more

Reading Time: 3 minutes MEMBERS of the PRCA have today voted to move to a new streamlined management and governance structure. Far-reaching changes will both simplify and strengthen governance, oversight, transparency and decision-making. The changes were approved at the annual general meeting of the association. Members voted 100 per cent in favour of the new articles of association and bye-laws. A new interim management board will oversee a period of transition to the new structure. NEW APPOINTMENTS New interim management board Members voted to approve the appointment of a new in ..read more