Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow * Learn more about Eagranie:  https://eagranie.com/#contact Learn more about B2BWI:  https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support the show ..read more

Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie:  https://eagranie.com/#contact Learn more about B2BWI:  https://b2bwritinginstitute.com/ Support the show ..read more

Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :).  Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)! Sign up for STAMP FANS: my.stampfans.com/sarah-greesonbach Sign up to be notified when the free webinars launch:  https://b2bwritinginstitute.com/ Support the show ..read more

Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of  mini-coaching :).  See the original email: https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr Subscribe:  https://b2bwritinginstitute.com/ Support the show ..read more

You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with.  In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out.  More about Alyssa:  https://owlstreetcontent.com/ More about Sarah:  www.b2bwritinginstitute.com Support the show ..read more

Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought! More about Alyssa:  https://owlstreetcontent.com/ More about Sarah:  www.b2bwritinginstitute.com Maslow's Hierarchy of Needs https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs Seth Godin's A hierarchy of business to business needs https://seths.blog/2012/05/a-hierarchy-o ..read more

In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer. We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writers to consider when starting their own venture, emphasizing the importance of finding a balanced approach and esta ..read more

Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset. The holistic pricing rubric:  https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit Playing Big by Tara Mohr Inner Mentor Exercise: https://www.taramohr.com/book/inner-mentor-signup/ More about Belinda:  https://www.copywritematters.com/ More about Sarah: https://b2bwritingin ..read more

Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center. More about Belinda:  https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show ..read more

Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different?).  More about Belinda:  https://www.copywritematters.com/ More about B2BWI: https://b2bwritinginstitute.com/ Support the show ..read more