How to expand, broaden, and pivot your offerings
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
4d ago
Most of us believe that we can build better businesses if we niche down to become a go-to writer for a particular type of asset in a specific space. Once we do this, however, it can feel hard to expand and grow. What if we want to work in another industry? What if we want to write web copy instead of longform content? In this episode, we offer advice on how to expand, broaden, and pivot your offerings ..read more
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How to find a freelance writing mentor (and what IS a mentor?)
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
1w ago
..read more
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Building email lists and sending newsletters
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
2w ago
An email newsletter is a great way to stay in touch with your audience and build your personal brand. But wait…is an email newsletter necessary? Will it actually help you market and sell your freelance services? In this episode, we share how we think about email newsletters and what we’ve seen from our freelance friends: the successes, downfalls, and our personal experiences ..read more
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Explaining your freelance writing job when you’re off the clock
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
3w ago
What do you say to people when they ask what you do? Does your professional identity as a freelance writer affect how you show up in the world? In this episode, we talk about how to explain what you do when you’re off the clock, surrounded by people who don’t “get it.” We’re also covering what we’re doing outside of work in 2024, what we’re thinking about as freelancers and as people ..read more
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What to do when the market is flooded with freelance writers
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
1M ago
You see a post on LinkedIn calling for freelance writers with 750 comments. Is it just you… or does the market seem super saturated? What can you do when it feels harder than ever to differentiate? In this episode, we explore what we’ve been seeing lately and how it’s affected us mentally. We offer advice on how to work around this saturation to continue to build a solid business ..read more
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Short-term contract roles: yay, nay, or maybé?
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
1M ago
Companies sometimes hire writers for short-term contract roles to help with specific projects. They might hire a writer to work with them for 30-40 hours per week for a set period, such as three months. What are the pros and cons of taking on these roles? In this episode, we share our own experiences taking on contract work and offer some things to think about if you’re considering such a role ..read more
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“Book My Day” offerings: Will they work for you?
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
1M ago
Some freelancers suggest clients “book their day” if they want to work with them. Clients reserve a day… and work gets done. What does this look like in practice? How do freelancers successfully structure it? Are “book my day” offerings a good idea for your business? In this episode, we dig into the benefits and pitfalls of clients paying for a day ..read more
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What’s happening outside work? We’re dishing!
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
8M ago
Did you know we are really good friends? HA. We enjoy each other’s company, love chatting about WHATEVER, and are catching up and giving you a picture of our holistic selves beyond the world of freelance work. We talk about Kaleigh’s history as a dancer, Emma’s weird modern house, and get into what’s happening outside of work. For anyone who wants to get to know us better, listen in on this episode to learn what’s happening outside of work. This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstit ..read more
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WTF is going on with freelance writing right now?
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
8M ago
Freelance writing is really weird right now. Layoffs, the rise of generative AI, and internal chaos at a lot of companies have made many of us feel super insecure about the field. Our friends and colleagues are kinda freaked out… and maybe we are too? In this episode, we talk about what we’re seeing in the world of freelance writing and what we’re doing about it.  This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstitute.com/), Growthtrackers (https://supereasydigital.com/growthtrackers ..read more
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What’s the deal with B2B SaaS and why is everyone doing it?
Freelance Writing Coach
by Kaleigh Moore and Emma Siemasko
8M ago
We both work in B2B SaaS. So do A LOT of writers. But what even is B2B SaaS? Why does it seem like so many writers are working in this area? In this episode, we talk about how we got into B2B SaaS, explain why it’s so popular, and offer some guidance on how to figure out whether it’s the right niche for you.  This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstitute.com/), Growthtrackers (https://supereasydigital.com/growthtrackers), and Ivy Magic (https://thativymagic.com ..read more
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