Whether it’s a meaningful symbol, a beautiful design, or a cherished memory, tattoos hold significance and value to those who have them. However, the journey to vibrant and long-lasting tattoos doesn’t end at the tattoo studio. Proper care and maintenance are essential to ensure that your tattoos remain vivid and sharp for years to come. From pre-tattoo preparations to long-term maintenance, we’ll explore the best practices, products, and lifestyle choices that contribute to the longevity of your tattoos. Whether you’re a tattoo enthusiast or a newcomer to the world of body art, this guide is ..read more

*This content contains affiliate links. If you choose to purchase through one of them, we may make a small commission.* As spring blossoms and pastel hues fill the air with the promise of new beginnings, you might be wondering how you add a goth flair to the cheeriest of holidays; Easter. Traditional Easter celebrations often evoke images of fluffy bunnies, colourful eggs, and sunny picnics, and goth… is not that. But there are ways to infuse this happy occasion with the signature goth aesthetic, transforming it into something a bit more palatable for the average darkling.  In this guide ..read more

Beyond the bustling city streets and modern attractions of Leeds lies a tapestry of alternative experiences waiting to be unveiled. With its rich goth history and diverse cultural scene, Leeds offers more than meets the eye for those who appreciate the darker side of life. You might even be surprised to learn exactly how much Leeds has lots to offer in terms of goth history, with influential clubs and bands having got their start here back in the day.  In this guide, we’ll delve into the shadows, uncovering the offbeat and unusual, as we explore the unique facets of Leeds that cater to th ..read more

*This content contains affiliate links. If you choose to purchase through one of them, we may make a small commission.* One sub(sub?)culture that has endured and evolved over the years is the enigmatic world of traditional goth, often affectionately referred to as “trad goth.” The look evolved alongside the original goth music subculture, with the likes of Siouxsie Sioux, The Cure and Sisters of Mercy really being icons of the look.  This blog post serves as your gateway into the intriguing universe of trad goth, providing a comprehensive guide on how to master the style. Whether you wan ..read more

Being goth often means doing your hair at home. Whether it’s a box of black dye every month or tentatively snipping at your widow’s peak, it’s usually due to the fact that you wouldn’t trust a normie hairdresser with your precious mane. But if you fancy the salon experience – the excitement of a hairdresser who just gets your vision, the relaxation of getting your hair washed and the bougie feeling of someone else styling it – then you’re in the right place. We’ve gathered together the best alternative hairdressers that the UK has to offer, from avant-garde styles to bold edgy colours.  N ..read more

Welcome to my new goth travel guide series, where we look at all the unusual things to do in places across the UK, and hopefully further afield too! Today we’re talking about the gothic city of York.  It’s a city where cobblestone streets echo with whispers of centuries past and gothic spires pierce the inky sky. Nestled in the heart of Northern England, York stands as a living testament to history, mystery, and a dark allure that beckons the gothic-ly inclined. In this goth travel guide, we’ll delve into the beautiful haunts that make York a destination like no other for the discerning d ..read more

Sponsored by BodyArtForms The goth subculture (along with other subcultures like punk, grunge and emo) champions individuality and self-expression, and body modifications have emerged as powerful tools of personal identity and creativity. Whether it’s the subtle elegance of a pierced ear or the intricate tapestry of a full-body tattoo, the realm of body modifications offers a diverse spectrum for individuals to explore and redefine their own narratives. Whether you’re a curious newcomer or someone looking to embark on your own transformative journey, join us as we peel back the layers of stig ..read more

*This content contains affiliate links. If you choose to purchase through one of them, we may make a small commission.* The new year brings a fresh slate to get organised, reevaluate our goals, and – of course – get new stationary (who doesn’t love new stationary?). And as we navigate the monotony of our daily tasks, appointments and deadlines, why not make sure it aligns with your goth aesthetic as well?  This blog post is your guide to getting organized in a way that resonates with a gothic vibe. Say goodbye to mundane, neutral planners and embrace the allure of calendars and organizer ..read more

It’s 2024! As the new year unfolds, goth enthusiasts and fashion aficionados alike are in for a treat, as the most coveted goth brands unveil their January sales. Embrace the allure of the unconventional, where black is not just a colour but a statement and the foundation of every look. In this roundup, we bring you a selection of January sales from the edgiest and most iconic goth brands that promise to add a touch of mystique and rebellion to your wardrobe. From brooding aesthetics to ethereal designs, these sales are your ticket to a fashion journey that defies the norm. Whether you’ve got ..read more

For normlings, a christmas jumper means red and green, pun-tastic slogans, cute winter animals and sequins. However, if you’re a bit of a goth, then these are not the christmas jumpers you’re looking for. You might don one of these jumpers if you really love christmas (sure, you can pull it off!), but the goth in you is crying out for representation. Whether you wear one on christmas jumper day, on the big day itself or you’ve got one for every day of the festive season, a christmas jumper is something of a necessity – especially if you’re a goth who love christmas! Stay true to your dark self ..read more