Body painting is a vibrant and eye-catching art form, perfect for drawing attention in any commercial context. It’s a guaranteed crowd-pleaser for events, videos, performances, and advertisements, known to dramatically increase social media engagement and shares. Yet, there’s a more enchanting side to body painting that goes beyond its visual appeal. This aspect touches the individual being painted, invoking a profound transformation. The empowering stroke of the brush Body painting is an empowering and liberating experience. It’s about letting your protective armour down and embracing a new l ..read more

Pantone flashing body paint By Riina Laine These fun loving images were originally created for Finnish shoe brand Minna Parikka. These pictures show how perfectly body painting can be used within fashion advertising to support the original designs. This campaign has  been shared in numerous blogs around the world and it received the Golden Prize at Vuoden Huiput (The Best of Finnish Advertising and Design competition).   The team behind the images was illustrator Janine Rewell, body painting artists Riina Laine and Saara Sarvas and photographer Jonas Lundqvist.   ..read more

Body Tells a Story – Non-smoking campaign (Case: Pfizer) By Riina Laine One of the most interesting body painting commissions I have had so far – I was booked to create body paintings for a Non-Smoking campaign event for Pfizer. My assignment was to create the damages of smoking on to three models. This was the first time body painting was used for something like this in Finland. Usually body art is thought to be just fantasy and pure imagination, but this case was an amazing example how body painting can be used as a visual storyteller of facts too – the paintings conveyed a real mes ..read more

How to catch attention at bus stops? (Case: Valio) By Riina Laine How do you catch people’s attention at bus stops? By creating colourful images with body paint of course! That is exactly what Valio did. Valio is a Finnish dairy giant, whose super idea to promote their new flavoured fromage frais was wrapped around body painting. The advertising agency Bob the Robot contacted me for the campaign and asked me to help create the visuals promoting strawberry and vanilla. What a fun job and an amazing team of  professionals, and the outcome I think certainly shows creativity ..read more

UV Body Painting on horses for TV-commercial (Case: Veikkaus) By Riina Laine Oh my god, this is going to be so fab! That was my first thought when I was called and asked to join the team for a TV commercial for Veikkaus.  I was so excited to hear the stars of the film and my models would be horses! I had never painted horses before, but I was up for the challenge.   Of course we’d have to work on the horses’ terms and do everything the way that would be the nicest for them. I asked a little advice from my German collegue who had painted a horse before and got some good tip ..read more

1o Facts About Body Painting You Need to Know By Riina Laine Body painting is one the most fascinating art forms in the world. People love it and they are naturally drawn to it. Human bodies covered in paint intrigue us and catch our eyes. Yet there are many things people don’t know about body paint. So here are 10 facts about body painting I think you should know – this fantastic living art! 1. You can't study body painting in a university or college. There  is no official degree for body art, even though it is surely the oldest art form in the world. Where can you study it the ..read more

The odd but perfect match of body painting and IT company (Case: Efima Evolution) By Riina Laine I got a body painting request from advertising agency Nordenswan & Siirilä in 2015. The brief was to create body painting on acrobats for the new visual look of an IT company. At first I thought “Really?” and immediately after that “REALLY!” What an amazing idea. Little did I know at the time how amazing though. EFIMA EVOLUTION Efima is an IT company that develops and implements digital business and financial management processes. Their customer base comprises large and mid-sized ..read more

Creative advertising with body painting (Case: Apetit Oyj) By Riina Laine Let’s imagine there was a company specializing in vegetable food products and they wanted to promote them. How would they advertise something as generic as vegetables?   Well first they could come up with a good slogan. something that encourages people to eat more veggies. It could be something like “More vegetables one day a week means 52 better days in a year.” That’s very good.    But how would they make their ad stand out from the crowds of tomatoes, salads and peppers that are the seen in veg ..read more

Body painting for Events – Effective and Impressive Secret to Wow People! By Riina Laine Are you having a launch party or are you setting up a stand for a trade show and you want to make sure people notice your brand? Do you want to come up with something that gets people talking and invites them to get to know what you’re offering? Or are you organizing an event, a corporate party, an awards gala or a festival and you’re thinking what kind of entertainment to have to really impress your guests and visitors? Do you want to wow them, show them something extra special and eye-catchi ..read more

Body painting in Marketing & Advertising By Riina Laine The most common question people ask me when they hear I am a body painter, is what body painting can be used for. The list is almost endless – performances, events, parties, fashion, trade shows, music videos, photoshoots etc. On this post I’m now concentrating on one of the most interesting uses of body painting – advertising and marketing. I’ll start with this example.   Body Crash created by my collegue Emma Hack for Motor Accident Commission (MAC) of South Australia Image source: http://www.mac.sa.g ..read more