In our final episode of this limited series, we turn the floor over to member questions. Thank you to everyone who became members throughout this series. Every single one of you helps make us produce more content like this. If you're not a member, you can join here: https://escapecollective.com/join ..read more

Many would argue that Cervélo is one of the most innovative bike brands in the cycling industry. Back in the 1990s when they first started, almost everyone else was focusing on lightweight bikes. Cervélo, meanwhile, was busy pioneering bicycle aerodynamics. I’ve ask engineers at various bike companies which brand impresses them most with regards to engineering and innovation, and overwhelmingly I hear them say Cervélo. The genesis of Cervélo started in 1995 when two young engineering students named Phil White and Gerard Vroomen met in the composites lab at McGill University in Canada. Over a s ..read more

In EP3, we heard about what much of the bike industry experienced during that dramatic slowdown of bike sales, and what resulted. In this episode, EP4, we'll hear about some of the learnings and takeaways from the past three years, and put forward some tough questions for the bike industry to ask itself ..read more

DeFeet is mostly thought about as a sock brand, and that’s largely the case, even though they also make arm warmers, gloves and base layers. After 31 years of being in the trade, they’re the longest-standing business dedicated to socks in the cycling market that I’m aware of.  Back in the 90’s socks may have been the least interesting, and most neglected piece of apparel in a cyclist's wardrobe, or any athlete’s for that matter. They were just flimsy tubes of cotton or wool that covered the feet. It was a thankless job nobody gave much thought to.  What it took to change that was a m ..read more

Bowhead is a business that’s only about 5 years old, but it’s been twenty years in the making. It’s a brand many of you probably haven’t heard of before, and despite this I truly hope that you do listen to this episode, because this one is one of the most inspiring stories that I’ve come across while making this podcast.  Christian Bagg has been a lifelong adrenaline junkie who loved mountain biking and snowboarding. Christian broke his back in 1996 while snowboarding. His life changed forever because of this, but that didn’t hold him back from living his life to the fullest. He quickly ..read more

This month we’ve got a different episode for you. For a long time now I've been asked to share the origin story of CyclingTips in this podcast, but I always knew there was more to come in this journey. But now that the story is complete, I figured this is a good time to tell it. Instead of this being a monologue, I asked Mitch Docker (from the Life in the Peloton podcast) to host this episode. Mitch's journey with Life in the Peloton is similar to my own in many ways, and I'm enjoying seeing him take his own path and making a success out of it. It's hard to say if CyclingTips was a success o ..read more

Over the past decade, MAAP has risen to become one of the most successful and highly regarded apparel brands in the market. Born in the age of Instagram brands in 2014, there was an explosion of these micro-brands with a design-led ethos popping up all over the place. Cycling apparel was going through a big change at this time. People were loving untraditional and playful kits and they were beginning to become a fashion statement just as much as they were a technical product. The barrier to entry for apparel was getting fairly low at this time as custom kit were accessible to anyone, and ..read more

Bowhead is a business that’s only about 5 years old, but it’s been twenty years in the making. It’s a brand many of you probably haven’t heard of before, and despite this I truly hope that you do listen to this episode, because this one is one of the most inspiring stories that I’ve come across while making this podcast.  Christian Bagg has been a lifelong adrenaline junkie who loved mountain biking and snowboarding. Christian broke his back in 1996 while snowboarding. His life changed forever because of this, but that didn’t hold him back from living his life to the fullest. He quickly ..read more

A ..read more

A ..read more