Now 2 for $30 We are thrilled to announce the launch of Quattro Lash Elegant Mini Mascara, the latest innovation from Fairydrops. These mascaras are poised to redefine your lash experience with their innovative design and formulation.  The Quattro Lash Elegant Mini Mascaras are available in two captivating colors, Ash Navy and Dark Berry, which enhance the natural color of your eyes.  What truly sets this mascara apart is its double-patented bobbled brush, meticulously crafted to curl, lift, lengthen, and capture even the tiniest of lashes, ensuring a flawless application every ..read more

Nino Beauty is offering limited quantities of Cellular MD Universal Protection Drops as part of our curated skincare line.  Although this product is not made in Japan, Universal Protection Drops is highly regarded in Japan by dermatologists and skincare specialists and, by popular demand, is sold out through the Cellular MD brand website. By adding two drops to any liquid cosmetics or skincare products, Universal Protection Drops replenishes DNA repair enzymes and provides round-the-clock protection against environmental and sun damage. As we head into summer, take extra care to prote ..read more

Celebrate Japanese Golden Week with the gift of beautiful skin, nourished and rehydrated with LOQZIN facial cream. Nino Beauty is pleased to offer LOQZIN this week at a special 10% discount. LOQZIN's patented formula, a bio-metabolite repair system made from Japanese biwa, starts to work immediately to restore balance to the skin's microbiome for healthier looking skin. Enjoy our Golden Week Sale (extending through the full month of May) and give your skin a radiant LOQZIN springtime glow ..read more

In an interview in the August issue of OCEANS magazine, entertainer and bodybuilder Kinnikun Nakayama stresses the importance of protein as a daily dietary supplement and includes Precious Protein+ in his top five favorites. Nakayama went to Los Angeles in 2006 where he studied exercise physiology and graduated from Santa Monica College. He went on to become a body builder, winning the 29th Tokyo Novice Bodybuilding Championships in the over 75kg category. “Few people get enough protein from their daily diet. Protein, which is easy to get, is an important dietary supplement for modern people ..read more

Under ‘Beauty Buys That Will Give You a Seasonal Glow,’ VOGUE RETAIL: Beauty and Wellness (July 2) features EDOBIO’s new SAKETERNAL Serum. “This double-layered serum from Edobio contains a high-level of lactobacillus fermented sake lees, a unique ingredient from Japan, as well as a blend of plant ingredients including blueberry leaf and sweet potato root. This single hydrating with moisture serum provides comprehensive skincare for all skin types.” Nino Beauty is pleased to offer EDOBIO’s new SAKETERNAL line, which is part of its ongoing commitment to combine the latest biotechnology with th ..read more

Nino Beauty is happy to announce the launch of a new line, Fairydrops, offering award-winning mascaras and a liquid eyeliner that magically transform your eyes for a dramatic difference.  To introduce this launch, Rikki Ninomiya, CEO of Nino Beauty, sat down with Aya Yasuda, the founder and CEO of Fairydrops for an exclusive look into the development of these remarkable products:  Rikki:  Hi, Aya. It is such a pleasure to be talking with you today. Fairydrops Hyper Quattro II Mascara is all the buzz among makeup artists and celebrities in Japan, and I am so excit ..read more

When I started Nino Beauty, one of the first people I called was my friend Mika Tsuneyoshi Palchetti, a Japanese beauty consultant and founder of M Beauté. M Beauté specializes in metabolic, antioxidant, and anti-aging solutions and is a leader in creating skincare products using bio-fermented vegan ingredients to improve skin. Mika is behind two of our most popular products, LOQZIN Biome Gel and Body Beautiful 21 by BelAge, and I am delighted to share her story with you.   Mika with Rikki & Dr. Bejit & Dr. Klotz   Mika was born in Fukuoka on the southern Japanese island of ..read more

Nino Beauty is delighted to offer our loyal customers a 20% discount on all of our products from April 1 to April 15.  Hurry and stock up on your favorite items at this special “Spring Has Sprung” sale price.   We have upgraded our website and are switching over to Shopify to make it easier for you to  shop.     Thank you for your continued patronage.    Happy Spring!!   Dear Loyal Customer,   We have just learned that in switching our website over from World Press to Shopify for an easier shopping experience, our customers will need to r ..read more

In the June issue, Harper’s Bazaar Japan reflects on J-Beauty trends in the wake of the pandemic shutdown and features EDOBIO’s new line SAKETERNAL under the headline ‘Updating the Wisdom of Edo with Biotechnology.’ The article goes on to say that EDOBIO looked back to the Edo period for wisdom on how to maintain our health in today’s complex and stressful world of global warming and changing lifestyles. As a result, EDOBIO has been developing new products with a ‘back to basics’ approach. Their skincare line “Saketernal,” launched this spring, is based on a key ingredient, lactobacillus-ferm ..read more

From all of us at ninobeauty.com Tokyo, Japan  January 1st, 2022 2022, according to the Chinese zodiac, is the Year of the Tiger   Tigers are brave, loyal, self-confident, and daring. People born in the Year of the Tiger are noted for their willpower, courage, and personal strength. Astrologers say that these qualities are manifest in all of us this year.   Nino Beauty celebrates the Year of the Tiger and renews our promise to continue bringing you the best of J-Beauty products for your health and beauty!   Years of the Tiger include 1914, 1926, 19 ..read more