We will talk about the reflections of Jaime Bofill in his Tribune for El Confidencial on January 19 and we will see the results released by the PWC and The Cocktail Analysis reports on “Insurance 2025 and beyond” and “Design keys for the new insurance customer”, respectively. The PWC report reimagines the industry by focusing on trust, convergence and transformation as keys to avoid customer churn. We will see the trends that will determine the future in the sector and the imperatives that insurance companies must take into account when rethinking their strategies. On the other hand, the Madri ..read more

After Juanjo’s introduction and welcome to the participants, David highlighted Fernando’s background in the FinTech world. Taking advantage of the occasion, he talked about his facet as a serial entrepreneur to encourage him to share his secret to success. First, David asked him about the beginnings of Devengo, an instant payment API that automates customers’ transactions in Europe and the UK. Fernando highlighted the importance of his team, starting with his partner Alberto “Molpe”, “the person who knows most about payments”, to continue explaining more technical aspects of the tool: “It i ..read more

Many users’ decisions are influenced by factors that go beyond reasoning. Behavioral Design applied to banking products discovers customer motivations, how they interact with digital platforms and what are their real needs. Then it is possible to offer a user experience capable of helping them make better decisions and improve their financial health. Barrier #1: Fear of change The first step on the path to a better UX is to identify the attitudinal barriers that are affecting customers. One of the most powerful is the fear of taking actions that mean leaving the known, especially in the econ ..read more

According to Forrester, customer trust in banks fell in 2022 for the first time in four years. The secret to building – and even maintaining – a good relationship with the user is to offer services that take into account their consumption habits and needs at each stage of their lives. Generic messages are no longer valid, you need to hyper-personalize the offer. 1. You will be able to launch financial services personalized and adapted to their needs Complaints about banks often refer to the complexity of onboarding and the lack of customization. Users demand a fast, secure, intuitive and 100 ..read more

It is the perfect time for banks to position themselves as strategic allies and offer highly personalized recommendations and services that meet the real needs of its customers. It has never been more important for financial institutions to fully understand their users and guide them through the inflation crisis. Entities need to attract new customers and retain current ones by offering them tools to manage the domestic economy. The main challenge is being able to offer information about transactions in real time. To get started, it is essential to collect as much information as possible about ..read more

Despite the latest news related to the use of social networks as a source of information, Google continues to be the leader in the search engine market, with 92% of its use worldwide. For this reason we have decided to talk about the latest trends in searches published by the USA giant.  According to the search engine’s figures, inflation, economic uncertainty and the rising cost of living are topics that have boosted its entries compared to previous years. There is no doubt that we had to adjust our budgets because of the complicated situation of the global economy. Increase in finance ..read more

Innovation must be understandable and accessible to everyone. Here you will find a guide with the developments that are bringing greater transformation into the sector and improving the turnover of banking entities. Our objective is to highlight which modules facilitate the initiation of activities that are new for the client (investment and automatic savings, for example), also to be able to retain clients with PFMs that improve their financial health or reveal Insights with which to launch notifications hyper personalized at the exact moment, among many other novelties. Let’s start: Micro ..read more

An analysis of the study: “2022 business and consumer insight report“, by Experian. Due to the rise of open banking, we are witnessing how more and more research is carried out to discover the possibilities of this technology for companies and consumers.  Recently, Experian analyzed the opinions of companies and consumers on different topics, such as privacy and data sharing, user experience, technology investment, bank data analysis and much more. In this article we summarize the main conclusions so that you can better understand everything that open banking can offer you. Consumer fina ..read more

After a year of new developments and the growth of our product portfolio, we would like to share the global situation of FinTechs companies.  A quick look around is enough to see how we have changed the landscape of finance due to open banking. Like every year, Open Future World has prepared its annual ranking of the most innovative Fintechs after tracking more than 1,000 organizations in 80 countries. The financial startups that we mention below are changing the landscape of the sector with their developments and we look at them to be better every day. The most important are in the UK a ..read more

  On December 22nd we enjoyed having Salvador Molina, president of MAD FinTech, the cluster that brings together public and private entities around technological innovation in the world of finance, at our Meets.  In addition, Molina is also the president of the ECOfin Forum, a meeting point for economic thinking on the major current issues, analysis and management that affect the decision making of senior management in banking. Spain as a fintech laboratory After his presentation, Salvador began by pointing out that Madrid is the 4th most important financial power in Europe, after ..read more