You may be an award-winning writer, but have you ever considered how your pen-and-paper skills translate into the digital world? Many outstanding content creators and exceptional enterprises are still fighting to break into the online world. And the explanation is simple: they are probably lacking in SEO (Search Engine Optimisation). You see, if you don’t know how to correctly adapt your content to search engines, all of your efforts will be futile. Creating useful, relevant, and entertaining content is only one variable in the equation. It is via optimisation that you will gain visibility, re ..read more

Content marketers play a crucial role in businesses across a vast array of industries, generating leads and converting prospective purchasers into loyal customers. We are content marketing experts at TSCA, and we take pride in producing content that stands out from the crowd. We are well-versed in developing award-winning digital marketing strategies that keep our clients ahead of the competition. This blog discusses everything you need to know about what a content marketer does and how to become one, including the skills you’ll need to succeed in this demanding but rewarding position. What is ..read more

In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for business owners to reach potential customers through strategic tactics like content marketing. Content marketing, also referred to as inbound marketing, involves the creation and distribution of relevant content that provides value to y ..read more

Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your business is, you must focus on making your customers happy. There are many ways to do this—with the strength of your product, with free incentives that you can offer or with amazing customer service experiences. With all the competition out there, succeeding with your business nowadays is a matter of wills. Are you willing to provide the best possible value? Are you willing to offer your ..read more

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out on the search engine results pages. This is where your business will get found, or be lost in the world of “second page and beyond.” Your business’ SEO efforts are what determines your SERP (search engine results page) ranking, and consequently, determines how “findable” you ar ..read more

Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So with the priorities of today’s business websites being speed and ease of use, here are 3 tips that can make sure you are providing your customers the information they require in the best way possible to help you make conversions either on your site or in person. 1. Where is the business? Contact information is the most important information you can have on the internet. Se ..read more

As a franchisor, you likely have a solid idea of what it takes to be successful in your system. You’ve paid attention to your top-performing franchisees and may have even noted their similarities, from their age to their education level. But did you know this information could be used to develop buyer personas? Let’s learn more about this useful strategy and how to incorporate it into your franchise marketing plan. What is a Buyer Persona? A buyer persona is a detailed description of your target audience. Not only do buyer personas cover top-level demographic information like gender and locati ..read more

If you have a start-up business that needs more visibility than online marketing is likely something that’s on your mind right now. The internet is a huge place with a wide variety of marketing opportunities, and it is going to be a crucial tool in start-up marketing for your new business. There are many different ways to market online, with a large number of available opportunities for promoting a start-up business. The important thing to remember is that the internet changes daily. Search engines adopt new practices and old ways of getting your business the visibility it needs often become u ..read more

As an entrepreneur, digital marketing for small businesses may seem overwhelming. There are so many aspects of marketing; you may even feel that digital marketing isn’t as crucial for your brand or that it’s too complex to benefit from it. Did you know that 90 percent of small businesses use a combination of digital and traditional marketing? You can, too. We’re going to give you the lowdown on how using a combination of digital marketing strategies for small businesses can work for you. If you don’t know much about digital marketing, don’t worry, we’ll cover this in plain ..read more

Despite the many years since John Dewey quantified the consumer decision-making process—and rigorous research on the topic—the steps haven’t changed much. What has changed, in reality, is the way that marketers can reach and assist consumers in the buying decision process. The consumer decision process takes place over five stages, the first being “Need” and the last being evaluation of a purchase made. Understanding these steps and actionable steps you can take at each stage gives you an advantage when marketing to consumers. We’re going to cover each stage and what you can do to leverage thi ..read more