Demand forecasting involves predicting the future demand for a particular product or service using historical data, consumer trends, and analytical techniques. By doing so, businesses can gain valuable insights into consumer behavior and market dynamics, helping them make better decisions regarding production, inventory management, and marketing strategies. Salesforce’s Consumer Goods Cloud offers several features for optimizing sales strategies with AI in consumer goods industry. In this article, we will explore what is predictive demand forecasting, look at its importance, and provide insig ..read more

Salesforce, a customer relationship management (CRM) technology leader, has broadened its portfolio by unveiling the Salesforce Consumer Goods Cloud. This new cloud-based platform aims to revolutionize how companies in the consumer goods industry manage their operations. With Salesforce Consumer Goods Cloud, businesses can efficiently oversee their consumer products, from inventory management to retail planning. In this article, we will explore the Salesforce CGC benefits. We will also look at the ways to improve Sales Rep Productivity with Salesforce Consumer Goods Cloud. What is Salesforce ..read more

As the demand for online shopping grows, staying competitive in the retail industry demands extra effort. Many companies are shifting from traditional multi-stage distribution to Direct Store Delivery (DSD) to meet customer needs effectively. With this shift comes the need for streamlined processes, which is where Salesforce Consumer Goods Cloud comes in. In this article, we’ll break down what Direct Store Delivery (DSD) is all about, showcase how Salesforce Consumer Goods Cloud simplifies it, and walk you through the steps to set up this invaluable tool for the Consumer Goods Industry. What ..read more

In 2024, there’s a mix of hope and concern about the economy and consumer behavior within the consumer goods (CG) industry. Retailers are worried about prices dropping, and companies struggle to balance profit and growth. CG decision-makers are optimistic about achieving both goals by mid-2025 despite these challenges. Adapting quickly is crucial, especially with tools like the Consumer Goods Cloud, which promises to improve operations and relationships with retailers. In this article, we’ll explore consumer goods sales trends, discuss the future of sales in the CPG industry, and how Consumer ..read more

Research indicates that the majority of sales continue to take place through traditional retail stores. This means consumer goods companies need to step up their game in retail and connect better with customers. That’s why Salesforce, a leader in customer management solutions, has come up with Salesforce Consumer Goods Cloud. Implementing Salesforce Consumer Goods Cloud in consumer goods companies provides a smart way to manage products, plan retail strategies, and boost sales in stores. In this article, we’ll check out the features of Salesforce Consumer Goods Cloud. We’ll also make a compar ..read more

Recently, Salesforce introduced Tableau Pulse, a powerful tool to simplify the decision-making process for its customers. Available at no additional cost with all Tableau Cloud editions and Embedded Analytics solutions, Tableau Pulse leverages advanced generative AI and analytics to empower users to make better decisions, faster. In this article, we’ll break down the functionalities of Tableau Pulse and explore how the combination of AI-powered insights through the Tableau Pulse Salesforce integration aids in data-driven decision making. What Is Tableau Pulse? Tableau Pulse is an advanced too ..read more

A field representative’s typical day involves tasks like handling orders and keeping an eye on competitors. But imagine if the WiFi suddenly goes offline. That would be a problem because many of the apps they rely on need the internet to work. To solve this issue, Salesforce has developed the Consumer Goods Cloud Mobile app. It’s specially designed to keep working even when there’s no internet connection available. In this article, we’ll explain what the Consumer Goods Cloud Mobile App is and provide a step-by-step guide to installing and configuring this offline mobile solution. What Is The ..read more

Keeping all tasks organized and synchronized is one of the benchmarks for the insurance business. Hence, automating routine activities will make the business efficient and also save employees time, which can be further utilized for the company’s growth. Salesforce workflow automation is a powerful tool that can optimize these routine processes and enhance business operations.  In this article, we’ll break down the functionality of Salesforce workflows and illustrate the configuration process and how Salesforce for insurance industry can streamline insurance policy approvals and insurance ..read more

In today’s rapidly changing marketing landscape, businesses must have access to efficient tools that can help them connect with customers effectively. Recognizing this need, Salesforce has introduced the Salesforce Marketing Cloud Growth Edition. This new offering is designed to cater to the needs of small to medium-sized B2B companies, providing them with essential marketing automation features at an affordable price. In this article, we’ll take a closer look at what the Salesforce Marketing Cloud Growth Edition entails, explore its key features, and discuss how it can simplify processes for ..read more

Consumer Goods sales representatives often find themselves needing vital selling information while on the go or in areas without Wi-Fi connectivity. Fortunately, Salesforce Consumer Goods Cloud offers a solution known as penny perfect pricing to address this challenge. By computing precise prices tailored to each customer’s discounts, available promotions, and other pricing conditions, it revolutionizes the sales process. In this article, we’ll explore how to enable penny perfect pricing, how it works and offer insights into its considerations, and limitations as a pricing automation tool. Ho ..read more