There’s nothing quite like an in-person event to showcase your brand and connect with customers. Whether you’re hosting a gala fundraiser, a sales convention for 1,500, or an intimate retreat for 20, the same principles apply: keep it consistent, relevant, interactive and seamless. This is no small feat for event planners, who are under extraordinary  ..read more

First impressions matter. A LOT. It takes just 15 seconds to form an impression about someone we’ve just met—and less than three seconds to form an opinion about a new product. A custom designed box offers a great way for companies to impress customers and quickly earn their trust.  Think of your customer’s buying journey  ..read more

In today’s fast-paced, hyper-connected world, putting an omni-channel marketing strategy in place is essential.  Intimidated or overwhelmed? Don’t be. Let’s break down the various components of omni-channel marketing, including how it benefits your customers—and your bottom line. What Is Omni-Channel Marketing? Think of omni-channel marketing as a more holistic approach to the customer experience. From  ..read more

Trade shows, conferences, galas and other in-person events offer invaluable opportunities to attract clients, network and promote your brand.  Don’t waste these occasions by arriving empty handed! Creating a suite of branded collateral to market your business is a must. For some attendees, this might be their first time interacting with your brand. Investing the  ..read more

Despite all the chatter around digital marketing, direct mail still offers higher response rates. The more cluttered customers’ in-boxes become, the more they appreciate (and respond to!) something tactile. But how can you tell if your direct mail campaign is working? And if it isn’t, what’s the best way to boost results and justify your  ..read more

In the great marketing debate of direct mail vs. digital, where does your business stand? Both strategies certainly have their advantages (and challenges). Rather than pick sides, many companies opt for an integrated approach.  More on that later. First, let’s break down the benefits of each strategy: Direct Mail Essentially, direct mail relies on printed  ..read more

When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in digital marketing, customers still prefer advertising they can physically touch. But it isn’t enough to design a pretty postcard; you need to create something that gets noticed and delivers results. That’s where Return  ..read more

Eco-friendly printing is not only good for the environment—it’s also good for business. Today’s customers are more eco-conscious than ever and frequently seek out companies that make concerted efforts to go green and reduce their carbon footprint.  While stable the past few years, look at how the rate of paper recycling has increased in the  ..read more

Think custom boxes are too expensive and time consuming? Think again. As the ONLY marketing tool with a nearly 100 percent open rate, custom boxes offer an unparalleled return on investment. And the sheer number of sizes and configurations means you can design an attention-getting box that won’t break the bank. Packaging is often your  ..read more

Ever wish there was a “one size fits all” option for mail campaigns? While certainly plentiful, the available choices—from letters to postcards to self-mailers to custom boxes and packages—can be overwhelming.  Selecting the right format for your brand comes down to more than just personal preference. To narrow your focus and options, start by asking  ..read more