Using AI to Improve Direct Mail Results
UnitedGMG Blog
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3w ago
In today’s digital world, it’s easy for marketers to focus on all things online. But there’s something special about receiving a tangible, personalized piece of mail. When brands add AI to their internal data, direct mail is more precise—and powerful—than ever. AI elevates direct mail campaigns by making them more targeted, efficient and measurable. It  ..read more
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Personalized Direct Mail Justifies the Investment & Improves Results
UnitedGMG Blog
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3w ago
In today’s fast-paced (and cluttered!) marketing landscape, standing out has never been more challenging. Despite advances in digital advertising, one of the best ways to distinguish your brand is through direct mail.  Although more expensive than some digital channels, direct mail is worth the investment when done correctly. Skeptical? Consider these recent 2024 statistics from  ..read more
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8 Benefits of Integrating Print & Digital Advertising
UnitedGMG Blog
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2M ago
In the world of marketing, no single strategy is a silver bullet. Take print and digital marketing, for example. Each medium offers unique benefits—and drawbacks.  Print delivers credibility, tangibility, and memorability, while digital provides real-time engagement, measurable ROI and scalability.  Let’s take a closer look: PRINT VS. DIGITAL MARKETING   Print Digital Reach Local, limited  ..read more
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How Omni-channel AI Improves Customer Communications
UnitedGMG Blog
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3M ago
AI is here to stay. Rather than rue its growing influence, let’s embrace AI’s potential to streamline marketing efforts, enhance customer interactions—and hopefully lighten your workload. Introducing AI to your omni-channel marketing strategy is a great place to start. What Is Omni-channel AI? As many businesses have discovered, AI can dramatically improve the speed, efficiency  ..read more
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9 Best Practices for Creating High-Impact Direct Mail
UnitedGMG Blog
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4M ago
Direct mail cuts through the clutter and makes an impact in a digital world filled with noise and distraction. After a long day of swiping, clicking and scrolling, customers relish tangible outreach from a brand. From brochures and postcards to die cut cards and custom packages, the options are endless. Selecting the appropriate format, message  ..read more
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The Importance of Audience Segmentation in Personalized Direct Mail Campaigns
UnitedGMG Blog
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5M ago
One of the biggest challenges of direct mail is getting it into the right hands. The most beautifully designed and branded piece is worth nothing if it ends up in the trash. An effective direct mail campaign needs to reach individuals who will respond.   To ensure your campaign makes a splash, start with segmentation. What  ..read more
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What is Donor-Centric Fundraising?
UnitedGMG Blog
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6M ago
Imagine receiving two postcards in the mail, each from a different nonprofit. Both are printed on high-quality paper and feature eye-catching designs. Yet, while one celebrates a nonprofit’s hard work and includes a lengthy list of accomplishments, the other thanks you by name and describes the life-changing impact of your recent donation. Which one will  ..read more
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8 Creative Outdoor Event Marketing & Promotion Ideas
UnitedGMG Blog
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9M ago
Summertime is the best time to connect with customers in the great outdoors. Balmy temps and relaxed schedules boost moods and draw crowds with more time to linger and learn about your business.  While outdoor events generate memories and experiences like no other, they require careful planning and flexibility. Key elements like weather, traffic and  ..read more
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Top Eight Essentials for Event Planners
UnitedGMG Blog
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10M ago
There’s nothing quite like an in-person event to showcase your brand and connect with customers. Whether you’re hosting a gala fundraiser, a sales convention for 1,500, or an intimate retreat for 20, the same principles apply: keep it consistent, relevant, interactive and seamless. This is no small feat for event planners, who are under extraordinary  ..read more
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Benefits of Custom Boxes for Your Brand & Business
UnitedGMG Blog
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11M ago
First impressions matter. A LOT. It takes just 15 seconds to form an impression about someone we’ve just met—and less than three seconds to form an opinion about a new product. A custom designed box offers a great way for companies to impress customers and quickly earn their trust.  Think of your customer’s buying journey  ..read more
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