When it comes to commercial printing, it pays to sweat the small stuff – no detail can be left overlooked when it comes to promotional printed material for your business. But what happens when you need something bigger and better than the humble flyer or brochure? That’s when you need something printed in a larger format, designed to be seen from afar by the right people. Large format printing is a service offered by commercial printers, and can have a range of benefits for business customers from all industries. In this article, we’ll explore what large format printing is, what materials can ..read more

Printing is a broader term than you might think; for example, there’s textile printing, artwork prints, and then there’s the business we’re in – commercial printing. All very different! In this article we’ll be explaining what we mean by commercial printing, and what kinds of commercial printing you can expect to be undertaken by a professional commercial printing company. What is commercial printing? Commercial printing goes beyond the old printer in your home (that regularly refuses to work), and even the slightly larger and more capable printer that you may find in an office. Commercial pri ..read more

When it comes to representing your business on paper, no detail can be overlooked. Regardless of whether you’re looking to bulk order flyers for a local drop, or design business cards for your high-end brand that will open even the heaviest doors, putting effort into the finish is essential. Any printer worth their salt will be able to advise you on the right printing method for your project, but you can get a good idea of what you need by taking a few things into account. What printing methods are there? Let’s start by exploring the most common printing methods available: Digital printing Dig ..read more

When you’ve worked hard on the design, text and layout of a brochure, you want it to go out into the world without a flaw. Brochures in particular are a tactile part of your marketing strategy, giving your audience a way to fully appreciate what you do in a way that screens just can’t replicate. It’s essential to get your brochure right! However, as hard as you might try, it’s not always possible to pick up on every imperfection before a brochure goes to print, particularly when you’re only looking at a digital version of it. To properly assess how your brochure looks and feels, you really nee ..read more

When it comes to creating materials that accurately represent you, your brand or your organisation, there are a number of ways in which you can get what you want. Whilst doing your research you may come across litho printing and screen printing, as well as digital printing. Whilst both litho printing and screen printing both use similar techniques, there’s a difference between the finish, and the materials they’re best used for. In this article, we’ll discover the definition of both printing processes, and what the advantages of each are. What is litho printing? Litho printing, or lithographic ..read more

In the world of digital marketing, it could be easy to assume that print advertising is a thing of the past. However, with an overwhelming deluge of information and stimuli at our fingertips, being constantly connected isn’t all it’s cracked up to be for many of us. That’s why there’s still a strong business case for brochures within your marketing strategy, as a tangible, enduring way to stay in the eyeline of your target customers. Why are brochures still effective in marketing strategies? They’re budget-friendly Printed in bulk, brochures can work out very cost effective – once the artwork ..read more

Do you understand all the different ways to mail your brochure? We thought it would be helpful to give a simple outline here. There are plenty of other shipping methods, but I have limited it to the most common ones used for brochure and catalogue mailing. Poly & carrier – This is normally the cheapest and most commonly used. Your brochure is enclosed in a clear polythene wrap with a separately printed sheet called the carrier, which has the recipients address, the return address and the postmark details (The postmark is sometimes called the indicia). The carrier can be colour printed with ..read more

Now there are more free or inexpensive programmes and online tools available for creating print-ready artwork we get a lot more DIY artwork sent to us, so we’re hoping this post will be a useful outline of the 6 golden rules that apply when creating print ready artwork. Paper size When setting up your artwork file, make sure you use dimensions that match the size of the sheet you finally want, here are a few standard sizes; A0 = 841 x 1189 mm A1 = 594 x 841 mm A2 = 420 x 594 mm A3 = 297 x 420 mm A4 = 210 x 297 mm A5 = 148 x 210 mm A6 = 105 x 148 mm Business cards 85 x 55 mm Compliment slips 21 ..read more

We’ve realised the amazing properties of the sandwich paper board. Amazingly strong and light. Made with wood pulp/cardboard, so it’s completely sustainable and compostable. All sourced from managed forestry where more trees are planted than are cut down and new trees are actually better on consuming carbon than the old ones! At either 10mm or 16mm thick, the board is perfect for printing on and cutting to any shape you need. Light enough to hang from a ceiling and move around easily, and strong enough to mount other fittings to it. Totally environmentally friendly, the edge shows to prove it ..read more

RGB or CMYK colour spaces. Do you know the difference? You may have heard the expressions before and not taken much note of it, but there is a clear and important difference between them. Here is how they differ. It’s either light source or light reflection; Light source is computer monitors, mobile phone and tablet screens, camera view windows and phones. This is RGB, red green blue, the primary colours of light. If you combine all these colours, it makes white light. The screens themselves generate the light. Light reflection is anything around us that needs light to shine on it to see it ..read more