Biography and Introduction Ian Bates, Marketing and Partnership Director for Two Sides interviewed Matt Booker, Founder of Cousin in the latest Insight interview. “I’d like to introduce you to our guest, Matt Booker, founder of COUSIN. By way of a brief introduction… Matt attended Aston University and studied Business Management, after which he joined London based Annual Report & Accounts Printer Litho-Tech. He founded COUSIN in 2002, initially based within B1 sheet-fed Printer Spin Offset with the aim of providing a comprehensive print production solution direct to lifestyle and premiu ..read more

Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability Two Sides has challenged over 2,650 organisations found to be communicating greenwashing messages to their customers. Over 1,180 organisations have, so far, removed misleading anti-paper statements. Economic pressures remain the driver for much of Greenwashing, and many organisations that have relied on paper to communicate with their customers are increasingly transitioning their customers from traditional paper-based services to digital platforms in a bid to reduce costs. The switch to digital ..read more

Baumer hhs are hosting a series of webinars throughout May, examining Hotmelt Applications Hot melts are essential for many packaging applications due to their fast setting and immediate bonding. However, like any product, there are pros and cons. This webinar will present new and unpublished findings on strategies to reduce costs, increase profitability, and lower the carbon footprint of adhesive application. As one focus topic, Baumer hhs will discuss ways to prevent packaging and upstream production process disruptions that could potentially impact overall production profitability and rel ..read more

A raft of new research has found that not only has direct mail increased in effectiveness, but people prefer it too. As the UK gets used to longer days and warmer temperatures, the marketing industry is showing strong signs of recovery, with many companies increasing their marketing budget. The latest edition of the highly influential IPA Bellwether Report has just revealed that the industry is experiencing a run of growth that goes back to Q2 2021, providing another sign that the UK is emerging from recession and the pressures of inflation. While this is good news for the marketing sector ..read more

JICMAIL scales up its Response Rate Tracker for 2024, revealing new Direct Mail and Door drop benchmarks from over 2,300 campaigns and thirteen contributing organisations London, 22 April 2024: JICMAIL – The Joint Industry Currency for Mail – has today released the latest results from its Response Rate Tracker to reveal that the average warm Direct Mail campaign has a response rate of 7.9%, cold Direct Mail 0.9% and Door Drops 0.6%. The JICMAIL Response Rate Tracker 2024 contains aggregated anonymous campaign level data gathered from over 2,300 campaigns by thirteen different organisations ..read more

Biography and Introduction Ian Bates, Marketing and Partnership Director for Two Sides interviewed Herwig Kirchberger, Managing Director of DELSCI, part of the Delfort Group “Welcome Herwig to the Two Sides Insight Interviews! By way of a brief introduction… Herwig is Managing Director at the Austrian-based, applied research company DELSCI and since 2020 responsible for strategic business and packaging development activities. DELSCI is designing next-generation fibre-based packaging solutions for Delfort, a global speciality paper manufacturing & printing group. With a team of over 20 s ..read more

“There are a lot of things on my agenda right now” A month before the doors open on drupa 2024, Sabine Geldermann, Director drupa, Portfolio Print Technologies, explains what’s like preparing for a global print trade show, what people can expect from the event, what it means for the print industry, and what the atmosphere is like when it’s in full swing. What is your day like at the moment? The dynamics are increasing day by day, as well as the anticipation. We are in regular and very intensive dialogues with our exhibitors when it comes to technical requirements from both sides, especially ..read more

This content is password protected. To view it please enter your password below: Password: The post Protected: “Greener travel – No paper means greener, more sustainable travel” appeared first on Two Sides ..read more

In today’s world environmental sustainability is a crucial concern, businesses need to adapt their marketing strategies to reflect their environmentally conscious values. This post aims to bring insight, strategies and tips for businesses looking to build meaningful and sustainable relationships with their customers whilst minimising their environmental impact. What Is Green CRM? Green Customer Relationship Marketing refers to the practice of building and supporting long-term relationships with customers through eco-friendly strategies. It helps businesses to align their values with that o ..read more

Date: Monday 29th April Time: 2pm What channel has seen its effectiveness for supermarket advertisers nearly treble in the last two years?* Retail media is the fastest growing channel in the ad industry, creating a powerful new tool for reaching consumers in a post third party cookie world. As part of a Retail Media Network’s toolkit, mail offers unrivalled benefits for advertisers and the sell-side alike. Join JICMAIL plus special guest as they uncover new insight into why mail should be part of every retail media sell, and why advertisers should demand mail across every retail media buy. C ..read more