By The Printing for Less Team  In the world of marketing, where every message competes for attention, the importance of a compelling “Call to Action” (CTA) cannot be overstated. A recent article on Martech suggested that regular, cold mail—whether digital or physical—can bring an average reply rate of 5 percent to 10 percent, and personalized CTAs have been known to perform 202 percent better  Whether you’re sending out direct mailers or printing promotional materials, whether your business is B2B or B2C, the effectiveness of your CTA can make or break your campaign. Let’s have a lo ..read more

By Tim Moran, VP Brand  A little “inside baseball” about marketing life here at Printing for Less. While we don’t have a large team, we have a crack team—especially those who do for us what we suggest and help you do: use direct mail innovatively to successfully engage with prospects and customers.   As part of that process, we must, first, deal with email in a couple of ways. For instance, we might have a campaign running with customers in which we offer them, via email, a variety of options from which to choose. This will connect them in some way—link, QR code, etc.—to some p ..read more

Discover how to transform your direct mail programs into memorable moments that bridge the gap between your brand and your audience. Join our expert panel as they share their experience and tips for turning mail into milestones, driving engagement across the customer lifecycle, and fostering lasting connections. Discover: The art of storytelling and personalization: Learn how to craft narratives that resonate, inspire action, and deliver targeted messages. Creating seamless customer journeys: See how to integrate direct mail with other channels and move beyond the mailbox. Smart strategies ..read more

By the Printing for Less Team For that past couple of years, our parent company P F L, has published this blog about Irish Soda Bread—and the secret and venerable recipe for it—on its site. It has become a reader favorite. If you’re thinking, “What does this have to do with printing and direct mail?” the answer is: “Nothing.” We just want you to enjoy the story and make the bread—something special to eat with your St. Patrick’s Day dinner, whether you’re Irish not. It really is the best. As is Printing for Less. “Sister” Gilbride was the cook/baker in my family. She was my great aunt—real nam ..read more

By The Printing for Less Team At Printing for Less, we understand that the key to successful marketing is gaining attention. But it’s hard to captivate people fatigued by digital engagement methods. That’s why modern businesses have an engagement problem, not a reach problem. However, in today’s digital age, many businesses still underestimate the power of direct mail. Whether you’re a small business owner just starting out or an enterprise looking to increase engagement globally, here are the Top 10 direct mail basics that will get you going on the right track: Know Your Audience:  It ..read more

By Printing for Less Team With apologies to Tennyson’s “Locksley Hall,” it’s safe to say that, as spring approaches, small and seasonal businesses—such as lawn care services, solar panel installers, roofing companies, home repair specialists, etc.—are gearing up to make the most of the timely opportunities. One powerful tool in their marketing arsenal is direct mail campaigns—particularly those utilizing flat mailers.  Why ‘Flat Mailers’ Matter  Flat mailers are, as you’d expect, flat pieces of mail sent through the United States Postal Service (USPS). (While the USPS refers to “fla ..read more

By The Printing for Less Team In a world dominated by digital, the allure of receiving physical mail still sparks a sense of excitement and importance to consumers – even younger, digital native generations report they value receiving direct mail.   However, within this realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail (EDDM) service?   Let’s dive into the nuances of each to help you make an informed decision tailored to your unique business needs.  Traditional Direct Mail: A Personal Touch  What is Di ..read more

By Tim Moran, VP Brand, Printing for Less Holiday catalogs are a venerable marketing tradition. In fact, there has been much written about the subject over the years, including this recent article from Nuvo magazine: The Nostalgia and Romanticism of the Holiday Catalogue. The author, Kristy Archibald, has this to say: “For many of us, it’s hard to imagine a world without online shopping and speedy deliveries right to our doorsteps. . . . But the concept of long-distance shopping goes back to the time of the early railroads. Mail-order catalogues were theway to shop from home for more than a c ..read more

Today’s digital age has changed the way we interact with many different everyday things. Take, say, simple boxes. The fact is, “unboxing”—that is, the act of taking stuff out of a box—has evolved into a sensational social media trend that captivates millions. Every rip, fold, tear, and reveal turns gift-box reception into an art form.   Because of this “fame,” packaging now plays an aesthetic, and not just a functional, role. As online personalities unwrap their latest acquisitions for the world to gaze in awe at, the importance of packaging is greater than ever. Is the Unboxing Trend Ou ..read more

Is your email inbox overflowing? Your social media notifications in the double digits (maybe triple if you’re a Gen Z’er)? Your home screen filled with apps you never use? Your web browser stuffed with open tabs containing content that you one day promise to read? You, my friend, are suffering from digital clutter. Digital clutter is any online material that is disorganized and underutilized on your devices. It’s the equivalent of a hoarder’s living room—chaotic and confusing. Not only does digital clutter slow you down when you want to find something important, but it can also increase your ..read more