La Tortilla Factory Unveils Tradición – A New Line of Corn and Flour Tortillas
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1M ago
Insignia International, the parent company of 505 Southwestern, La Tortilla Factory, and Yucatan Guacamole, has launched Tradición - a brand new line of corn and flour tortillas under the La Tortilla Factory brand ..read more
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
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1M ago
Curated Certified Diverse Suppliers list, initially published in July 2020, is being updated regularly. The June 2024 edition has 9 additional suppliers for a total of 525 companies. The list is also available in a spreadsheet which allows users to sort as needed ..read more
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The Upfront Is Dead, Long Live the Upfront
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1M ago
In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amid a backdrop in which today's digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks and advertisers. With only three major broadcasters holding the reins to America's visual diet, the competition for ad slots (particularly those in prime time) was fierce. Highly coveted inventory was scarce; securing it early was not just advantageous but imperative ..read more
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Circulo Creativo: “Ads From The Past”
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1M ago
In celebration of our 25th anniversary, we're featuring a selection of the most memorable ads from our past along with their captivating stories ..read more
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ESPN Deportes launches Entre Copas
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1M ago
ESPN Deportes announced the launch of Entre Copas, a daily studio show that will provide in-depth news and information coverage of the 2024 CONMEBOL Copa América USA and UEFA EURO 2024 ..read more
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Become Fluent in Silence
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1M ago
What speaks most loudly to people? Silence. The art of listening to them. Really listening to them. And not just waiting to talk. After all, we already know what we know. How else will we learn anything new ..read more
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FCC’s Gomez Talks Regulation, AM, and EAS In Keynote Address
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1M ago
“I learned the perspectives of the regulated firsthand. I understand that the right level of regulation reflects the circumstances before us and specific facts matter a lot.” Those words from FCC Commissioner Anna Gomez, in an address to Hispanic broadcasters on Wednesday ..read more
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The Power of La Radio! [REPORT]
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1M ago
Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio ..read more
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25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]
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1M ago
On the heels of launching its campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity ..read more
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New Estimates Show Population Recovered for Large Cities and Grew in Small Places on Outskirts of Urban Areas in 2023
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1M ago
While the nation’s fastest-growing cities continue to be in Sun Belt states, new population estimates show that some of the top gainers are now on the outskirts of metropolitan areas or in rural areas ..read more
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