In this episode of the Mastering B2B Marketing podcast, Jesus shares his experience of creating content for web developers on LinkedIn instead of his ICP, B2B SaaS marketers, and how it led to his content becoming too technical and losing sight of his goals. With the help of Daniel Murray, Jesus was able to refocus and create content that resonates with his target audience. Tune in to learn how to avoid making the same mistake and create valuable content on LinkedIn for your ICP.  ..read more

In this episode, Jesus McDonald shares about real podcast burnout and why he is rebranding the podcast.  Subscribe to the show.  ..read more

This is a special podcast episode. I had the pleasure of being interviewed by my good friend, Justin Brown at Motion. ? I share the following: 1. Why I started my podcast 2. My exact process 3. Why I provide the audio and video versions of my podcast episodes A lot of valuable (free) content here. I hope the episode brings you and your team value. To learn more, visit: motionagency.io ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :) Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald ..read more

1. Bold colors and bold titles 2. Use of audio 3. Parallax transitions 4. Retro fonts 5. 3D animations 6. Dark mode on websites The B2B companies that have a design that is modern, user-friendly, fresh, and uses animations have already set themselves apart from their competition because they have a premium design. You can easily tell by the look and feel. ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :) Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald ..read more

1. Scroll hijacking 2. Irrelevant illustrations 3. Extreme minimalism 4. Near-endless scrolling 5. Horizontal scrolling A lot of these are just straight-up annoying to have on a website. ? If you have any of these on your website, consider changing it to improve the user experience.  ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :) Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald ..read more

I’m doing something a little different here.  This is a special podcast episode for YOU marketing professionals.  Your mental health, work/life balance, and much more.  I bring on Rachel Drunkenmiller, who is the CEO of Unmuted and is on a mission to humanize the workplace by igniting resilience, connection, engagement, and hope in leaders and teams.  Recognized as the number one Health Promotion Professional in the U.S. in 2015, a 40 Under 40 Game Changer in 2019, and one of The Daily Record’s Leading Women of 2020, Rachel is a national thought leader in the field of wellb ..read more

Some B2B marketers think TikTok is a great social media platform for organic reach while others think it's only for young people. Didn't Facebook and Instagram start with just young people? Is TikTok the next platform for B2B marketing? Should you start a TikTok account? In this episode, Jesus brings on Todd Clouser who is the Senior Brand Marketing Manager at Refine Labs. Todd is active on TikTok and shares his experience as a content creator ..read more

This is part of a podcast episode where I interview Steph Hilfer, who is a marketing professional and the owner of Viim which is an intentional marketing agency.  ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :) Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald ..read more

In this podcast episode, Jesus McDonald interviews Chris Walker, who is the Founder and CEO of Refine Labs, which is a progressive demand generation firm based in Boston. Chris shares about entrepreneurship, leadership, LinkedIn, his content strategy journey, and what they are going to be experimenting with soon when it comes to social media.   ..read more

As marketers, we always need additional resources and we need to hire outside help. For many, the RFP process is standard practice. But so many things can go wrong with the RFP process and make life miserable for all involved. That is why you need to get the RFP right. In this episode, Jesus brings on Ashley Cohen Chandler, who is a Partner at Tenx4, to dive deep into this topic. Enjoy.  ..read more