206 - Using Account Tiers for an Effective ABM Strategy
fwd: thinking, a b2b marketing podcast
by CS2
4d ago
You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy will be from marketing and sales for those accounts. We’ll dive into defining your Ideal Customer Profile, then venture into thinking about layering your accounts into three types: key accounts, valuable accounts, and programmatic accounts. And then w ..read more
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205 - Our Top 3 Tips for Creating RevOps Documentation
fwd: thinking, a b2b marketing podcast
by CS2
1w ago
Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether. In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it! We’ll discuss why documentation and project management are different, why your documentation practice should start with a good old-fashioned document, and how best to organize your various documentation so that someone looking for it can find it and make sense of it. Whether you’re a full-on documentation ..read more
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204 - How to Avoid 3 Common Lead Scoring Mistakes
fwd: thinking, a b2b marketing podcast
by CS2
2w ago
Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way. In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what you can do to avoid them. For starters, we’ll look at why lead scoring should actually be viewed more as buyer prioritization and has less to do with just their activity and should be more aligned to the fit and buyer intent. We’ll also answer why ha ..read more
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203 - 5 Major Differences Between Funnel Metrics and Multi-Touch Attribution
fwd: thinking, a b2b marketing podcast
by CS2
3w ago
How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight. In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the confusion around funnel metrics and multi-touch attribution by discussing five key differences. These include how funnel metrics and MT attribution are measured, what they’re best at, the biases each introduces into your data, and how difficult each is ..read more
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How to Build a Valuable RevOps Roadmap
fwd: thinking, a b2b marketing podcast
by CS2
1M ago
If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing. In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps roadmap that is going to be valuable to the business but also can be executed efficiently by you, your team, or your shared resources effectively. We will talk you through the same process we use when we engage our own CS2 clients and how you can copy it ..read more
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201 - Does Marketing Ops Have a Career Ceiling?
fwd: thinking, a b2b marketing podcast
by CS2
1M ago
If you look at open roles in marketing operations today you will see a slew of senior manager or director titles. All of which have a mile long list of responsibilities but that is another story. If you try to look for anything VP level or above it seems like it is non-existent. So this begs the question: Is a senior-level role realistically in the cards if you stick to marketing ops, or do you need to pivot to a different kind of position to fulfill your professional goals? In this episode of The Revenue Growth Architects, we debate whether marketing ops does indeed have a career ceiling. We ..read more
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200 - "Celebrating" Our Mistakes for Episode 200!
fwd: thinking, a b2b marketing podcast
by CS2
1M ago
With two hundred episodes officially under our belts, you’d think we’d take a victory lap. Not so! Instead, we’re taking episode 200 as a time for reflection on our marketing ops blunders, gut-wrenching mistakes, and embarrassing moments. From botched mass email sends to public speaking freeze-ups to Marketo interesting moments gone wrong, are you even doing marketing ops if you haven’t experienced a pulse-quickening mishap from time to time? Tune into this episode to learn from our mistakes and find some commiseration for yours. Do you have a marketing ops question you’d like answered? Reach ..read more
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200 - Celebrating" Our Mistakes for Episode 200!
fwd: thinking, a b2b marketing podcast
by CS2
1M ago
With two hundred episodes officially under our belts, you’d think we’d take a victory lap. Not so! Instead, we’re taking episode 200 as a time for reflection on our marketing ops blunders, gut-wrenching mistakes, and embarrassing moments. From botched mass email sends to public speaking freeze-ups to Marketo interesting moments gone wrong, are you even doing marketing ops if you haven’t experienced a pulse-quickening mishap from time to time? Tune into this episode to learn from our mistakes and find some commiseration for yours. Do you have a marketing ops question you’d like answered? Reach ..read more
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199 - How to Handle the Harsh Realities of RevOps
fwd: thinking, a b2b marketing podcast
by CS2
1M ago
Working in RevOps can be an extremely rewarding career path, but it can also be fraught with difficulties and frustrations that can get in the way of those operators succeeding in their role or simply just enjoying it too! In this episode of The Revenue Growth Architects, we’re facing down three harsh truths about working in RevOps and discussing the best ways to navigate them. Whether you’re a veteran or just taking your first steps into a rev ops career, tune into this episode to learn how to tackle these common problems. Do you have a marketing ops question you’d like answered? Reach out to ..read more
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198 - How to Architect Your Funnel The Right Way
fwd: thinking, a b2b marketing podcast
by CS2
2M ago
When it comes to enterprise businesses, most run their prospects through a sales funnel. The other thing they have in common? They’re all overcomplicating that funnel in various ways. In this episode of The Revenue Growth Architects, we’re rebuilding the funnel from scratch—and we’re doing it the right way. We’re getting rid of endless lists of acronyms that require a collection of footnotes to understand. We’re defining conversion points with clearly demonstrated value. Best of all, we’re doing all of it in a way that anyone in your business can easily comprehend. Tune into this episode to le ..read more
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