Understanding Your Sales Funnel with Liz Heiman
Transformed Sales
by Wesleyne
5d ago
In this episode, Liz Heiman discusses the importance of having a sales operating system to bring predictability and structure to sales organizations. She emphasizes the need for founders and business owners to understand their sales process and develop a clear vision, positioning, and value proposition. Liz also highlights the role of AI in prospecting and research, as well as the importance of managing cash flow and understanding profitability. She advises business owners to be actively involved in sales and hold their sales teams accountable. Takeaways Developing a sales operating system br ..read more
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Embracing Servant Leadership To Have a Lasting Impact On Your Teams with Luis Baez
Transformed Sales
by Wesleyne
1w ago
In this episode, Luis Baez, a sales enablement strategist and consultant, shares his journey from growing up in poverty in the South Bronx to becoming a successful sales leader and entrepreneur. Luis discusses the role models and books that inspired him, the challenges he faced in pursuing education, and his transition into sales. He emphasizes the importance of leadership development and creating a positive culture in sales teams. Luis also highlights the need for purpose-driven companies and shares his experience of bad buying experience that shaped his approach to sales. To connect with Lui ..read more
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Delivering Value and Satisfaction to The Customer With Cynthia Zenti
Transformed Sales
by Wesleyne
2w ago
In this episode, Cynthia Zenti shares her journey in sales, starting at the age of 13 and selling over $1 billion in cumulative revenue. She emphasizes the importance of understanding the purpose of selling and how it can help people. Cynthia discusses the need for salespeople to step outside of themselves and empathize with their customers, detaching emotionally from the sale. She also highlights the significance of creating a safe space for diversity, equity, and inclusion in the workplace. Cynthia shares her experiences in transforming company culture and the impact of being impeccable with ..read more
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The Importance Of Building a Relationship With The Product Team With Melissa Moody
Transformed Sales
by Wesleyne
3w ago
Melissa Moody, a full-stack marketing executive and entrepreneur, discusses the importance of human-centric marketing and putting the human at the center of sales and marketing. She shares her journey from a large tech company to the startup world and the power of knowing when to make a career move. Melissa also talks about her passion projects, including the Two Pizza Marketing podcast and Wednesday Women, which aims to raise the visibility of extraordinary women leaders. She emphasizes the importance of doing the work and taking action to achieve success. In this conversation, Wesleyne and M ..read more
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Impacting Lives by Serving Not Selling with Fred Diamond
Transformed Sales
by Wesleyne
1M ago
The conversation explores the importance of being of service to customers and the world. It emphasizes the impact that even reaching one person can have. The host and guest share their experiences of impacting lives through their work. The conversation concludes with gratitude and appreciation for the value and impact they are making. Takeaways Being of service to customers is crucial, even if they can figure things out on their own. Reaching even one person can have a significant impact. Connecting with others, such as through LinkedIn, allows for further opportunities to serve and make a d ..read more
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Foolproof Sales Strategies to Implement with Jakub Hon
Transformed Sales
by Wesleyne
1M ago
Highlights [01:00] - Getting into sales while in high school and thriving to become a respected sales guru. [04:06] - Experience he had with sales managers early on in his sales career. [10:08] - The pivotal moment when he made the transition from being an employee to being a CEO. [16:49] - Some sales misconceptions that every sales leader should avoid. [18:18] - Sales leaders and mentors who have influenced how he leads. [22:14] - Why it’s important to take calculated risks to succeed in business and sales. In this episode of the Transformed Sales Podcast, I had a chat with Jakub Hon, the ..read more
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Sales Success Secrets to Implement with Randi-Sue Deckard
Transformed Sales
by Wesleyne
1M ago
Highlights [00:50] - Transitioning from a clinical scientist to an accomplished executive and entrepreneur who is now a marketing, sales, and customer success executive at Besler. [02:01] - The value of ally ship and mentorship for any sales professional. [05:33] - Sales vs Science: How she decided to change the trajectory of her career to get into sales. [11:13] - Empowerment as a tool to retain the sales people you hire. [13:23] - Why it’s important to have playbooks, documentations, and processes for your sales team. [16:43] - Taking a sales team from product-focused to customer-centric.&n ..read more
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Why You Must Adopt Collaborative Selling with Carole Mahoney
Transformed Sales
by Wesleyne
1M ago
Get FREE Sales Leadership Resources at go.transformedsales.com/pod Highlights [00:51] - Her initial misconception of sales and she eventually fell in love with it after a career in marketing. [05:11] - Tackling a disconnect between marketing, sales, and buyers. [08:14] - Why businesses must focus on buyer experience just as much as they do on customer experience. [16:41] - How beliefs and mindsets impact the way that sales people show up in their sales careers. [24:41] - A positively minded sales manager = a positively minded and successful sales team. [27:17] - Buyer First: Writing a book to ..read more
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Email Deliverability For Sales Teams with Nicolas Toper
Transformed Sales
by Wesleyne
1M ago
Get FREE Sales Leadership Resources at go.transformedsales.com/pod Highlights [00:51] - Necessity is the mother of invention - How a personal challenge pushed him into the job market and led him through the incredible career he’s had. [03:37] - Why he had to close his first business and the lessons he learned from the experience. [11:21] - Problem solving and leadership strategies for sales professionals and business owners. [16:21] - Building multiple businesses in France’s challenging business environment, getting US investors, and trying to balance business and personal life. [21:14] - How ..read more
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How to Improve Your Win Rate with Rhett Nelson
Transformed Sales
by Wesleyne
1M ago
Get FREE Sales Leadership Resources at go.transformedsales.com/pod Highlights [00:57] - From playing baseball for BYU to becoming a seasoned tech sales professional. [06:57] - One lesson he got from being a collegiate athlete that he applies to date. [09:33] - Period it took him to move from an account executive role to a sales management one. [10:54] - Why every sales leader should set very clear and manageable expectations with their sales team. [19:12] - Coaching an underperforming sales rep towards becoming a successful sales professional. [25:58] - Revolutionizing win-loss analysis. I ..read more
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