The Snake
Selling In The Motor Trade
by Simon Bowkett
4d ago
This is the final episode in our miniseries on customer types. We finish on the snake, how to sell to them and what objection handling techniques work well. The snake makes decisions based on facts and logic,  so appeal to that and understand that establishing a relationship can take time. Here are the highlights: {02:13} Characteristics {03:20} Check your honesty {05:00} Salesperson is secondary {10:52} How to close {12:58} Objection Handling About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients somethin ..read more
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The Mouse
Selling In The Motor Trade
by Simon Bowkett
1w ago
Following on from the puppy dog in the last episode, we now look at the mouse. These customers can either be extremely easy to sell to or extremely difficult to sell to. We discuss finding common ground and how to close. Here are the highlights: {02:02} Characteristics {03:39} Walk and Style {07:31} How to sell to them {08:13} Common Ground {09:36} What Close to use About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when ..read more
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The Puppy Dog
Selling In The Motor Trade
by Simon Bowkett
2w ago
The third part of our customer types series, focuses on the characteristics, and how to sell to the puppy dog. We look at how to identify a puppy dog, how to make them feel special and also what not to do. The puppy dog can be easy to sell too, but it can take time and patience. Here are the highlights: {01:44} Characteristics {02:56} Walk and Style {05:17} How to sell to them {07:22} The sale after the sale {10:55} What Close to use About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. Th ..read more
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Mastering The 4 Customer Types
Selling In The Motor Trade
by Simon Bowkett
1M ago
In this episode we start a mini series about customer types. Kicking it off with a brief journey into the history behind psycho metric profiles. We then move on to a brief explanation of the four customer types, and how people can be one type in their work life and another in their personal life. This little series will cover 5 episodes and will be great to use in your sales meetings. Here are the highlights: {03:10} 400 BC – 4 Types {06:03} World War 2 {09:32} 4 Types Symco Use {12:35} Same result, achieved in a different way {21:18} Wolf of Wall Street About Symco Training: Symco Training wa ..read more
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Everything Centres Round the Customer
Selling In The Motor Trade
by Simon Bowkett
1M ago
This week we take a step back and listen to some of the tops tips from our previous guests.  There is one thing that Jim Reid, Steve Faulkner, Jeff Cowan and Mike Jones all have in common – everything centres round the customer. Whether it’s in sales or aftersales, good customer service, and a good customer journey, are the keys to success.  Of course, we all know this, but sometimes we get bogged down in the minutiae and forget the basics.  A good episode to refocus all our minds for the year ahead. Here are the highlights: {02:27} Chasing the pound {06:11} Importance of upsell ..read more
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Give People the Meat
Selling In The Motor Trade
by Simon Bowkett
1M ago
What makes a great sales trainer? This is a question we get asked regularly, so in this episode we look at the qualities that Symco look for in people to join our team. Great trainers go on more training than their delegates to stay fresh and sharp,  can engage an audience and are good communicators. These tips can help, not only if you are looking for a career in training but also public speaking or coaching your team. Here are the highlights: {02:14} What separates the good from the great {07:16} Look at your audience {14:30} Work in the industry {22:10} Get feedback from the audience ..read more
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2024 Goals
Selling In The Motor Trade
by Simon Bowkett
1M ago
It’s the time of year for goal setting, so let’s talk about some techniques that can help you. These tips can be applied to help with you goals in your career, home life and financial aspirations. A great episode to play in your sales meetings this month. Here are the highlights: {01:22} SMART Goals {01:47} Dream Goals {02:40} Process Goals {06:45} Magical Tip {09:05} Failure {12:10} Habit Forming About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from ..read more
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Focus on Failure - with Gareth Timmins
Selling In The Motor Trade
by Simon Bowkett
2M ago
Our discussion with Gareth Timmins, former Royal Marine and author, continues this episode. We delve into goal setting, if visualisation works and how to cope with the post completion lull! So much here that can be applied to your everyday life, at home at work, with your finances or even in the gym. Here are the highlights: {01:03} Visualisation {01:48} Process Goals {03:20} Focus on Failure {13:37} Consistency {14:01} Post Completion Lull {21:22} Muhammad Ali About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its cli ..read more
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99.9% Need Not Apply - with Gareth Timmins
Selling In The Motor Trade
by Simon Bowkett
3M ago
We are delighted to interview Gareth Timmins this week, he is a former Royal Marine Commando, and a successful author. Gareth shares his experiences going through military training, how he kept a healthy mental attitude and how he overcame hurdles along the way. A lot of the skills he learnt can be applied by anyone driving to succeed in their career and business. Here are the highlights: {02:37} Best of the Best {08:08} Starting a Diary {14:05} Gucci Stuff {19:37} Royal Marines Gym {24:30} Awakening {30:20} Life Sacrifice Ratio About Symco Training: Symco Training was founded in 2000 by Simon ..read more
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“Happy Staff = Happy Customers” with Sean Kelly
Selling In The Motor Trade
by Simon Bowkett
3M ago
We continue with the second instalment of our interview with Sean Kelly – Managing Director, Vines Group. For Sean staff satisfaction is key, and with an attrition rate of less than 20% this year across the group (including technicians), he knows what he’s talking about. Luckily for us, he is happy to share the group ethos that keeps their team and consequently customers happy.  Agency is coming to the Vines Group next year with Mini in quarter 4 and then BMW will be a year plus after that, so we get Sean’s take on agency and the future it holds. So many positives to take from our discuss ..read more
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