Elise Kephart reflects on the valuable lessons her parents taught her that she uses daily in the retail car business. The car industry can provide many incredible opportunities to those that are willing to put in the work. It's one of the only industries where you don't need a college degree to be successful. Let's take a look at some of the lessons that Elise has learned from her parents. 1.) Never be afraid to pick up a broom and sweep You might literally have to sweep up a mess, but this is more an analogy for always looking for what can be done. There's always more you can be doing to push ..read more

There are so many things going on in the world today that are impacting our abilities to perform and to move toward our goals. If you go on social media, you've likely already noticed how it has become a cesspool of complaining, venting, fighting, un-productive debates and so much more. It should come as no surprise that if things in your life aren't going well, your career is going to follow suite. To many car sales professionals believe that if they could just make more money, or meet their vehicles sold quote that their life will improve, that it will solve all their problems. If that's the ..read more

In this episode of the CarBiz podcast, I want to remind you to keep moving. I tell myself this probably about 8262626 times a day, and it’s this.  Keep moving. No matter what it is. The solution is always to keep moving.  Others will say slow down, keep moving. You may feel tired, keep moving. There’s hard shit you aren’t facing - face it, fall down, and keep fucking moving. Bleeding yet? Let it burn, and keep moving. I’m sure as we age, there’s life questions and thoughts that can over take your minds day - cancel that shit out, and keep moving. Feeling guilty about something ..read more

Dear 23-year-old me. I know you think you're 4:00 AM Starbucks. Opening shifts are cute, and they're gonna come to a little Sies, but commit yourself enough to this business. And you'll actually have to triple fucking down on the hours. And there's no guarantee included except for you and fucking you. For starters, let's just go nice and easy. Just to prep you up a little bit. You're gonna have the crash of 2008. Come creeping right around the corner. Funny enough, you're gonna be engaged single shortly afterward, all the while you make your first video email, as they're gonna call it on the c ..read more

Most vendors or suppliers will try and tell you how many dials it takes to set a specific number of appointments. A recent statistic that Elise saw suggested that it will take 600 dials from a BDC team to set 20 appointments. Really?!? In this episode of the CarBiz Podcast, Elise shares how she was able to set 16 appointments with only 89 dials. The chip shortage has presented some vastly different uncontrollable elements that act as a barrier to setting appointments, but in this episode you're going to learn how to overcome them. Learn more about Elise Kephart on: Website: https://elisekepha ..read more

Jay, I miss you for those of you who did not know Jay, he was a friend of mine whom I met in this wild and crazy car biz. He's someone I met long before most before I was a mom, married, and divorced. Jay lived in California in the madness drop of 20, 20. Every state had its own rules, but California had just opened up. Round onesies, most of you couldn't tell because I'm great at masking things, a salesperson at heart. But, I was kind of in a cluster fuck of my life. A massive hit in my divorce had unraveled figuring out how to be a single mom. Season one had creaped right in there. Dealers a ..read more

In this episode of the CarBiz podcast, Elise reflects on the glitz and glam of NADA (National Automobile Dealer Association) 2022. There can be a lot of distractions when attending a large conference, especially when it's located in Las Vegas. Elise shares that it's important to stick to a plan and deploy a strategy that helps you stay focused so that you can continue to achieve your goals and get to where you want to go in life. Enjoying the show? Leave a rating and review! ? ? Subscribe on Apple: https://podcasts.apple.com/us/podcast/the-carbiz-podcast/id1569895616 ? Subscribe on Spotify: ht ..read more

In this episode of the CarBiz podcast, I’m dedicating it to what inspired my automotive BDC AI. You know, my dad’s name is Kevin. But he’s the opposite of the type of Kevin or Karen I will be talking about. You know who I’m talking about - the "woke-up-on-the-wrong-side-of-the-bed" and lack the ability to control their emotions kind of person. The, "just gives me a fucking price kind of guy." The Karen who lives such a life that you know nothing about - and takes it all out on you kinda lady. This one’s for you. Dear Kevin and Karen, Thanks for putting my brain to work. You see - no one else i ..read more

In this episode of the CarBiz podcast, Elise Kephart shares 3 Wins on Facebook Ads before getting an appointment. Recently, Elise visited a dealership in Altus, Oklahoma who is generating hundreds of leads a month from Facebook and helped them take things to the next level. Win #1: Getting a Response Sure you can see a "read" receipt on Facebook messenger, but what happens when/if you don't get a response? Rather than sending the same opener to each message, Elise suggests switching things up to humanize your interaction. How can you put your Facebook "creeping" to use by sending more personal ..read more

In this episode of the CarBiz Podcast, Elise Kephart shares 3 things to remember if you're going to attend the National Automobile Dealer Association (NADA) event in March 2022. 1.) Attend Elise' Workshop Elise is going to speaking at NADA in March 2022 and, unlike other workshops, hers is jam-packed with actionable takeaways that will help you increase your appointments set, show rate, and vehicle deliveries. Elise is known for demonstrating her process live, and her upcoming session is something you won't want to miss. 2.) Don't sweep what you learn under the rug Let's face it, we have a bad ..read more