On this episode of Fired Up! Michael and Susan discuss the big frustration most salespeople are dealing with right now: Internet Leads. From a longer buying cycle, fears of uncertainty, and high interest rates, Internet leads are beginning to get a negative stigma. We are here to talk through that and provide you some relief by helping you master the follow-up game by using speed and making sure you understand the importance of following up early and often!  ..read more

Michael and Susan discuss the clear winners in 2023, including but not limited to: Great dealership managers, appointment-driven teams, successful leadership trends, Covid-attitude killing your dealership, eliminating back-and-forth pencils, and empowering your salespeople, faster manager T.O.s, empathy & compassion with shoppers needs, CallDrip for winning phone accountability, and a little Barbieheimer & Elon Musk sprinkled in there.  ..read more

In this episode of Fired Up, Michael Renaud discusses what he is seeing on the road with dealerships across the country including common challenges, great managers who make all the difference, what those managers are doing week to week, performance conversations with sales reps, commissions, structuring your sales teams’ day.  ..read more

In this episode, our three trainers discuss the reality of today's car business managers who have lost their mojo and are struggling to keep their gross on the table, and their sales teams successful. Listen to what we are seeing and hearing across the country when it comes to good managers, bad managers, and what you can do as a salesperson to maintain success regardless ..read more

In this episode, Susan Gaytan, Michael Renaud, and Michael Paulk discuss the struggles they are hearing from automotive sales representatives around the country when it comes to successful selling and the impact that new buying challenges are posing for dealership salespeople (and sales managers) everywhere. We're making good salespeople and managers GREAT ..read more

In our quest to teach salespeople how to be the buyer and hook the trade whether they buy a car from you or not, we met Abraham Perez, Manager at CDJR North Savannah Step one Automotive. Abraham was brought on as a sales/Internet Manager and had so much success using our scripts for getting more trades. He's now transformed his position into the KBB/Instant cash offer manager and awards his customers with oversized checks and spreads those memories on Facebook. Many of those customers that come in just to sell end up buying of course, and it's created quite a buzz in revenue for the store and ..read more

Video Follow Up in the dealership! The time was YESTERDAY to level up with video. Make video a new standard. Join Michael and Susan along with special guest, Margaret Henney, Marketing Director of Covideo, talk the importance of video in converting the customer.  We’re talking where, when and how to use it to be effective.  This episode is brought to you by Covideo. Get a free trial: https://www.covideo.com/freetrial ..read more

Michael & Susan talk about the sudden demand for in store training, dealers eager to get their teams refocused on the fundamentals, and why the farmers on your sales team will eventually outperform the others.  This episode brought to you by Management By Fire® THE most impactful in-person automotive sales training event! Our next MBF is May 18-19 in Denver!  https://proactivetrainingsolutions.com/management-by-fire ..read more

Susan & Michael reminisce about their recent training tour around the country, and what truly makes a dealership team stand out from the rest. Find out what training moment still gives Susan goosebumps! Also, exciting highlights from NADA like what Michael did in spite of his fear of heights, and spending time (and podcast interviews) with their new partner and social media queen, Melanie Borden.  ..read more

Why don't car sales reps ask about the trade? Michael and Susan are breaking down the automotive culture and Hooking the Trade on this episode of Fired Up! Listen to Alan Ram's Proactive Training Solutions debut podcast where conversations will be raw, unfiltered, fun, and full of no-nonsense car talk and dealership solutions.  ..read more