EP77 - Year 3 Recap and What's Next
The Walk Around
by JM&A Group
1M ago
As the third year of The Walk Around podcast comes to an end, listen in for a big (and bittersweet) announcement! We dive into a few of the funniest and most insightful moments with our guests and hosts Marc Spoto and Elliot Schor over the past year. From accomplished dealers to auto influencers, training experts and tech enthusiasts, it’s been a fantastic year full of learning and predictions to help dealers navigate this ever-changing industry that we love.   In this episode you’ll hear:  A look back at the top themes of 2023: - Digital retail - Consumer experience - What dealers ..read more
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EP76 - Maximize Digital Ads with a Localized Approach
The Walk Around
by JM&A Group
1M ago
Technology enables dealers to reach their customers in a targeted and personalized way. Social media, websites and email are all important ways to market your business, but if you really want to attract and engage future customers, local listing solutions like Google and Apple Maps can significantly optimize your digital presence. Learn from an expert – and former Googler – how you can adapt your dealership to modern advertising techniques as privacy laws change, what map platforms people prefer and more ways to help you attract new customers. In this episode you’ll hear: The best ways for de ..read more
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EP75 - What Does 2024 Hold for Dealer Valuations?
The Walk Around
by JM&A Group
2M ago
Joining us on The Walk Around podcast is an expert at one of the top sell-side advising firms in the nation. With her years of experience in the automotive industry and the success of her company, Kerrigan Advisors, Erin Kerrigan has a unique viewpoint on the market concerning retail and dealer sentiment. She discusses one of the looming questions on the minds of dealers as this year ends - just what will 2024 be like for the automotive industry and the economy? Predicting these trends is no easy feat, so we look to the data to help us prepare. Prepare for an exciting and detailed conversation ..read more
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EP74 - Designing Your Process Around Your Guests
The Walk Around
by JM&A Group
5M ago
We’re honored to be joined by a seasoned and well-respected automotive legend in this episode of The Walk Around podcast. Discover valuable advice for all areas of the dealership from Mike Maroone, who has dedicated over 40 years to the automotive industry. From leading large teams to investing in technology, this is surely a not-to-miss discussion for any person in the automotive world. In this episode you’ll hear: The state of modern retail today Mike’s biggest worry in the business The key to driving the auto retail process Discussion on who owns the guest experience (OEMs? Dealers?) Why i ..read more
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EP73 - What Dealers Should Know About Gen Z
The Walk Around
by JM&A Group
6M ago
The next generation of buyers has a lot to teach us, and we got the chance to speak with them, particularly about their thoughts on the automotive industry. In this episode we discuss how Gen Z views the car buying experience, opportunities for dealers to better reach this growing segment of their audience and more thoughts on the industry from three college students (and JM Family interns!). In this episode you’ll hear: Whether owning a car is important to younger generations If the car buying experience is something they look forward to or dread The importance of relationship building in th ..read more
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EP71 - The Car Mom on How Dealers Can Reach More Audiences
The Walk Around
by JM&A Group
7M ago
Dealers can gain valuable insight in this episode on how to meet moms and families where they are in the car buying process by understanding their specific needs, making the process less intimidating and more transparent and by providing helpful online content through social media that empowers customers and dealership staff. In this episode you’ll hear: What moms think about (and get frustrated by!) buying EVs for their families How dealers can appeal to the mom segment and women buyers (don’t miss Kelly’s tips here!) How to empower your customers through content that makes them excited and ..read more
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EP 70 - Growing Your Dealership in Today’s Environment
The Walk Around
by JM&A Group
8M ago
As we navigate the middle of 2023, we continue to adjust to the evolving industry and changing market. In this podcast episode, we dive into what inventory levels are prime for dealerships, continue discussions of vehicle affordability for your consumers, and discuss what the future role of dealers will be as technology increases and consumer purchasing habits change. In this episode you’ll also hear: The ideal inventory level at dealerships More lessons dealers can learn from online retailers What dealer relevancy/roles may look like in the future Making vehicles affordable for consumers in ..read more
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EP69 - Will the Auto Industry Ever Return to Normal?
The Walk Around
by JM&A Group
9M ago
A common theme echoing this year in the automotive industry is constant change. Predicting where we will be in terms of affordability, inventory and sales? Tough. But thankfully, the economists specializing in this industry keep us informed with an understanding of what the data means and where the industry could land in the future. In this podcast episode, we talk to a top automotive economist about questions dealers and dealership staff may have, what dealers can do to address economic concerns for consumers and more. In this episode you’ll hear: What is going on in the car industry right ..read more
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EP68 - Training in the Auto Industry: What’s Next?
The Walk Around
by JM&A Group
9M ago
Training programs are a value-add for individuals at dealerships looking to advance their careers and teams aiming to reach higher levels of success, but courses are often seen as a luxury item for many dealers. In this podcast episode we explore how thoughts on training are changing within the automotive industry, the correlation between employee retention and customer satisfaction, appealing to different generations and more. There’s even talk on the role of artificial intelligence in modern training! In this episode you’ll hear: Why continued training is important for dealership success ..read more
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EP67 - An Independent Used Car Dealer’s Market Perspective
The Walk Around
by JM&A Group
10M ago
Inflation and low inventory have caused new and used vehicle prices to soar over the past year. On this episode of The Walk Around podcast we discuss customer education, how used EVs will impact dealerships and how used car dealers are managing when major manufacturers like Tesla cut prices on their new vehicles. This conversation will benefit any dealer looking for insight into customer relations, used cars and more. In this episode you’ll hear: How to appeal to consumers left behind in this inflationary period How used car dealers can differentiate themselves from franchise dealers Mis ..read more
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